Why don’t you manage reliable customer data despite of a heavily investment in tools?

Managing unified customer data in retail requires a step beyond joining information silos. Find out what else is necessary and how to achieve it.


Wapping in Euroshop Düsseldorf

Wapping will participate as exhibitor in Euroshop Düsseldorf in "Retail Technology" area between 26th February and 2nd March. Meet us in booth Hall6/F45!


Information is power, as long as you can transform it into action

We must distinguish between information, knowledge and action. Only if information can be transformed into action does it offer true power to the business.


One-time engagement vs. continuous engagement

No matter what retail industry you’re in, loyalty marketing will work wonders for you and your brand.


Wapping in E-show Madrid 2022

Wapping will participate as exhibitor in E-show Madrid during 27th and 27th October 2022. Meet us in booth H57 in TFM pavillion!


Why you need to build hyper-personalised campaigns

If a client has already given you the opportunity to meet him, why do you treat him like the first time?