Omnichannel, uniting the online and offline worlds
Omnichannel in retail affects different areas, but the main objective should always be to improve the customer experience.
Customer centric vs Product centric
Placing customers at the center of the business implies knowing who they are, what they are looking for, what they like. Implies to recognize them to offer a personalized and homogeneous shopping experience in all your sales channels
Customer loyalty beyond discounts
In an era where consumers have thousands of options to choose from, getting loyal customers requires strategies and actions beyond discounts and classic loyalty programs.
Personalizing the customer experience
Recognizing the customer in each interaction in your business is essential to offer them proposals and benefits that fit their tastes, preferences and lifestyle
The importance of managing a unique customer ID
One of the 3 big challenges in retail industry is to know everything of a customer. It requires to manage a unique ID per customer regardless of the online and offline channels.
What is segmentation and what is it for?
En los últimos años las tendencias del marketing y de cómo vender más y mejor han ido cambiando pero hay algo que nunca cambia y que es anterior a toda la era del ecommerce: la sensación de que te traten bien.