Why don’t you manage reliable customer data despite of a heavily investment in tools?
2023/02/22
Managing unified customer data in retail requires a step beyond joining information silos. Find out what else is necessary and how to achieve it.
Wapping in Euroshop Düsseldorf
2023/02/06
Wapping will participate as exhibitor in Euroshop Düsseldorf in "Retail Technology" area between 26th February and 2nd March. Meet us in booth Hall6/F45!
Information is power, as long as you can transform it into action
2022/10/26
We must distinguish between information, knowledge and action. Only if information can be transformed into action does it offer true power to the business.
One-time engagement vs. continuous engagement
2022/10/25
No matter what retail industry you’re in, loyalty marketing will work wonders for you and your brand.
2022/10/24
Wapping will participate as exhibitor in E-show Madrid during 27th and 27th October 2022. Meet us in booth H57 in TFM pavillion!
Why you need to build hyper-personalised campaigns
2022/01/24
If a client has already given you the opportunity to meet him, why do you treat him like the first time?