Most newsletters are deleted without opening, many emails go directly to the promotions folder, and ads on social networks are quickly forgotten unless you find the right timing.

We must distinguish between information, knowledge and action. Only if information can be transformed into action does it offer true power to the business.

If you want your client to empathize with you, you have to start by getting to know him, being interested in understanding who he is and what he may need.

The fine line that once separated online sales from more traditional retail has become ever more blurred, turning into a common area that, far from separating these two channels, actually unites them.

Omnichannel in retail affects different areas, but the main objective should always be to improve the customer experience.

Placing customers at the center of the business implies knowing who they are, what they are looking for, what they like. Implies to recognize them to offer a personalized and homogeneous shopping experience in all your sales channels