The challenge
When a points program can only be redeemed for what the business itself sells, the rewards catalog quickly runs dry and stops surprising customers. Expanding it with experiences, third-party gift cards, or external benefits usually means custom development: exactly the opposite of what a loyalty program needs to stay appealing without driving up operational complexity.
How it works
The service uses the same segments and calendars as the rest of Wapping, so you reuse your setup instead of starting from scratch.
The rewards catalog doesn't have to be limited to what the business sells: third-party gift cards, coupons, experiences, or benefits at partner brands are simply added as another redeemable service, with no new mechanics to develop.
Benefits
Customers don't collect points. They collect valuable choices.
Illustrative example
1 point per euro spent on purchases over €20. Once they reach 500 points, customers can redeem them.
Impact
Unlimited catalog
Combine in-house and partner-brand rewards in a single program.
The customer chooses
Each customer decides when to redeem their balance, and for which reward.
No new complexity
Add partners or rewards without developing new mechanics.
See it in Wapping Manager
When you set up the service, you define the earning rules, minimum amount, and participating stores. Redeemable services are added afterward, each with its required points, stock, and activation status.
Earn & Burn
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Available rewards | Limited to the in-house catalog | In-house and third-party combined |
| Adding a new partner | Requires custom development | Added as just another redeemable service |
| Choice of reward | Usually fixed or predefined | The customer chooses when and for what to redeem |
| Earning and redemption calendars | A single period for everything | Independent and configurable |
Use case — Marketing
Marketing wants to offer a standout experience — a hotel night, a movie ticket — without building a new integration for every partnership. With Earn & Burn, that reward is simply added as another redeemable service: you set its cost in points and its stock, and it becomes available in the customer's catalog alongside the in-house rewards, without touching the engine or relying on custom development.
Our customers drive us to keep innovating
Frequently asked questions
It's a loyalty program in which customers earn points or balance with their purchases and later redeem them for rewards: in-house promotions, gift cards, or gift coupons, including those from partner brands.
Three types of redeemable services: promotions, gift cards, and gift coupons. Each one is configured with the required points, an optional redemption limit, and its own available stock.
Yes. Earning can be restricted to specific items or categories, and you can also set a minimum purchase amount to start earning.
You can set incompatibilities with other Wapping or external services to control exactly which promotions or programs it can run alongside.
We'll show you how to set up your Earn & Burn program around your own strategy.