Loyalty platform comparison
Wapping vs Splio
With Splio you have to replace your automation tool; with Wapping, you connect it
Splio positions itself mainly as a CRM and marketing automation tool with a light loyalty layer on top, including Mobile Pass identification. It tries to cover the whole customer marketing area, which means you have to replace your CRM/automation tool to add its loyalty program. With Wapping you can keep your CRM/automation tool (Klaviyo, Connectif, Salesforce…) and add omnichannel loyalty and a CDP with maximum flexibility and services. If you switch CRM tomorrow, you simply connect the new one.
The difference in one sentence
Splio focuses on CRM/automation with basic loyalty features. Wapping delivers an omnichannel Loyalty Marketing platform with a powerful CDP, built specifically for retail.
Executive summary
Wapping and Splio at a glance
This first table brings together the differences that matter most when choosing a customer management and Loyalty Marketing solution for retail. The detailed comparison follows below.
| Capability | Wapping | Splio |
|---|---|---|
| CRM / CDP | Yes | Yes |
| Basic loyalty engine | Yes | Yes |
| Advanced loyalty functionality | Yes | No |
| Real-time promotions at checkout | Yes | No |
| Mobile Pass for Apple Wallet and Google Wallet | Yes | Yes |
| Customer wallet | Web, ecommerce, app, WhatsApp and Wallet | Mainly Wallet and ecommerce |
| Retail analytics and advanced segmentation | Yes | More limited capability |
| Native POS integrations | Yes | Not for the Spanish market |
| Native ecommerce integrations | Yes | Custom or via partners |
| Integration with existing CRM/automation | Yes | No. Requires replacing the CRM/automation tool |
One single platform
10 key Wapping features that Splio does not have
If your loyalty strategy only offers points and rewards, you are missing the chance to activate and retain a large part of your audience. Wapping offers the market's most powerful engine for loyalty services and omnichannel promotions, combined with full autonomy and independence from IT for the Marketing team.
INTEGRATION WITH YOUR CURRENT STACK
Keep your automation tool and connect it to your loyalty program
Connect Wapping to your CRM/automation tool to get the market's most powerful CDP and loyalty platform working hand in hand with your automation. Share loyalty customer data and omnichannel audiences from Wapping with your messaging tool through native or project-specific connectors.
OMNICHANNEL PROMOTIONS ENGINE
One single promotions logic
Create coupons and promotions on any channel for personalized audiences. Engage new customers, win back dormant ones, boost stores or off-peak hours, or drive categories as needed. One unified engine to manage all your promotions in a single system.
FLEXIBLE EARN & WIN AND CHALLENGE PROGRAMS
Rewards and experiences catalog
Turn points and achievements into attractive benefits. With Wapping's Earn & Win programs and Challenges & Rewards, your customers can redeem their points for products from your catalog, gifts, exclusive discounts, or gift cards and experiences with partner brands such as Amazon, El Corte Inglés, Repsol and more. Combine benefits and tailor redemption options to each customer segment to boost participation and the perceived value of your loyalty program.
OWN GIFT CARD
One gift card across all your channels
Offer omnichannel gift cards valid in store and online. Encourage purchases with bonus balance, let customers send them with personalized messages, and manage physical and digital formats from a single environment.
DIRECT DISCOUNT PROGRAMS
Exclusive benefits with full control
Create incentive programs that go beyond points. Offer exclusive discounts to customers, employees and groups, with balance control per period.
NATIVE WHATSAPP
WhatsApp built into the customer experience
Use WhatsApp to sign up customers, access the wallet, identify themselves in store with a QR code and receive campaigns, all natively integrated in Wapping.
CREDIT NOTE CARD
Turn returns into new sales
Offer a credit note card as an alternative to a refund. The amount is loaded instantly into the customer's wallet for future purchases in store or online, bringing them back and keeping the value in your business.
PRODUCT SEGMENTATION
Your product strategy, always up to date
Create dynamic product segments by category, brand, tag or any attribute. They update automatically and can be used for promotions, cashback and personalized incentives based on the customer or the moment of purchase.
INTERACTIVE CUSTOMER WALLET
All your brand's benefits in one place
Bring promotions, coupons, gift cards, digital receipts, points and benefits together in a single digital wallet with a consistent experience in store, online and on mobile.
REAL-TIME CHECKOUT
Benefits applied and shown at purchase
The platform processes active services by store, items, date and time. The result is applied at checkout and shown on the final receipt.
Artificial intelligence applied to loyalty
Loyalty Assistant: the AI agent built into Wapping
Loyalty Assistant lets you manage different Wapping features through natural-language instructions. It knows the actions configured in the platform, interprets each request and carries out analysis, campaign activation and ROI measurement tasks. Its capabilities grow with every new release.
Analyze
Interprets dashboards and data about the business, customers and campaigns to draw useful conclusions.
Suggest
Answers questions and suggests actions or campaigns based on the information available in the loyalty engine.
Activate
Creates copy and images in multiple languages and builds dynamic segments through natural-language instructions.
In-depth analysis
Full comparison by feature
Here is the loyalty solution comparison in full detail. Open each section to review CDP, loyalty, marketing, channel, integration and security capabilities. In all our comparisons we use the same feature table, covering everything we believe a Loyalty Marketing platform with a CDP and an omnichannel promotions engine should offer. We do not change the table to suit ourselves depending on the competitor.
CDP and customer identity
| Feature | Wapping | Splio |
|---|---|---|
| Unified online and offline customer ID | Yes | Does not specify how a unique identity is created |
| No-duplicates guarantee through phone number validation | Yes | No |
| Explicit consent recorded from any sign-up method | Yes | No public data |
| Unified customer profile | Yes | Basic |
| Full activity timeline: transactions, events and notifications | Yes | Yes |
| Transaction and service-usage history down to line item, total and payment method | Yes | No |
| Customers join groups via codes or QR | Yes | No |
| Dynamic segmentation by more than 50 parameters | Yes | Limited by basic loyalty functionality |
| Sync with PIM or product master data | Yes | No public data |
| Product master hierarchies, attributes and variants | Yes | No public data |
| Dynamic product segmentation | Yes | No |
| Criteria by family, subfamily, brand and attributes | Yes | No |
| Business-defined event manager and use in segmentation | Yes | Yes |
Insights, analytics and data
| Feature | Wapping | Splio |
|---|---|---|
| Dynamic dashboards with drill-down navigation | Yes | No public data |
| RFM analytics with 11 predefined segments and flexible configuration | Yes | Yes |
| Sales dashboard by product and category | Yes | Requires custom integration |
| Behavior analysis by customer segment | Yes | No public data |
| Detailed communications dashboard for email, push, SMS and WhatsApp | Yes | Yes |
| Retention dashboard by sign-up date or first purchase | Yes | No public data |
| Service conversion by store, profile and calendar | Yes | No |
| Direct export to Excel or CSV from any dashboard | Yes | No |
| Custom reports exportable to Excel or CSV | Yes | Yes |
| Sync with the business's data lake or data warehouse | Yes | No public data |
Tiers, points, cashback and rewards
| Feature | Wapping | Splio |
|---|---|---|
| Membership tiers | Yes | Yes |
| Flexible tier-change rules | Yes | No |
| Points program | Yes | Yes |
| Points expiry by tier | Yes | No |
| Flexible points expiry by time or window | Yes | No |
| Points earning and redemption restricted by item or date | Yes | No |
| Configurable delay in points activation | Yes | No public data |
| Social Points | Yes | No public data |
| Strava integration | Next release | No |
| Cashback | Yes | No public data |
| Customer chooses which cashback to redeem | Yes | No public data |
| Direct discount programs | Yes | No |
| Maximum discounted amount over a configurable period | Yes | No |
| Restricted by product and calendar | Yes | No |
| Challenge/reward programs | Yes | Yes |
| Challenges/rewards independent of the points program | Yes | Yes |
| Discount coupons | Yes | No public data |
Checkout promotions engine
| Feature | Wapping | Splio |
|---|---|---|
| Real-time promotions engine on the basket, line item or payment method with no extra POS or ecommerce configuration | Yes | No |
| Item promotions: percentage, discount, price change or bonus points | Yes | No |
| Promotions on the receipt total | Yes | No |
| Conditional promotions: 3-for-2 or buy X get Y | Yes | No |
| Bundle promotions | Yes | No |
| Restriction by product or product segment | Yes | No |
Gamification, gifts and other programs
| Feature | Wapping | Splio |
|---|---|---|
| Gamification | Yes | No |
| Spin-the-wheel games | Yes | No |
| Real-time purchase-based prize draws | Yes | No |
| Real-time QR-scan prize draws | Yes | No |
| Prize draws by entries on a set date | Yes | No |
| Wheels or draws restricted by store, date or products purchased | Yes | No |
| Stamp card | Yes | No |
| Earn & Win program | Yes | No public data |
| Catalog products configurable as gifts | Yes | No |
| Coupons and promotions configurable as gifts | Yes | No |
| Third-party gift cards configurable as gifts | Yes | No public data |
| Third-party experiences configurable as gifts | Yes | No public data |
| Referral or Member Get Member program | Yes | No |
| Subscriptions and memberships | Yes | No |
| Own gift card program | Yes | No |
| Gift card for club members | Yes | No |
| Non-registered gift card | Yes | No |
| Credit note card | Yes | No |
| Digital receipt | Yes | No |
| Promotions engine for unidentified customers | Yes | No |
Loyalty flexibility and omnichannel execution
| Feature | Wapping | Splio |
|---|---|---|
| Individually personalized offers with a maximum spend per campaign | Yes | No |
| Automatic multi-language customer wallet | Yes | Yes |
| Multi-country and multi-currency operation | Yes | Yes |
| Restriction by store or channel without automation flows | Yes | No |
| Scheduling by date, day and time without automation flows | Yes | No |
| Automatic reversal on returns | Yes | Points only |
| Prioritization and incompatibility rules between services | Yes | Yes |
| All loyalty services running simultaneously | Yes | No public data |
| Services integrated and visible in the POS with sales associate interaction | Yes | No public data |
| Services integrated and visible at ecommerce checkout | Yes | Custom integration |
| Integration with any POS and ecommerce | Yes. Native connectors: Odoo, Shopify POS, Powershop, ICG, HioPOS, Commerzia, Sage, Shopify, Salesforce CC, Magento, PrestaShop, VTEX, Waitry | Custom integration |
Artificial intelligence, marketing and channels
| Feature | Wapping | Splio |
|---|---|---|
| AI-generated campaign copy and images | Yes | Yes |
| Natural-language data interpretation | Yes | Yes |
| Segment or campaign creation in natural language | Yes | Predictive segments |
| Automatic notifications triggered by customer events and services | Yes | Yes |
| Scheduled notification campaigns | Yes | Yes |
| Basic communication flows | Yes | Yes |
| Complex communication flows | No | Yes |
| Native email | Yes | No |
| Email sending through the customer's SMTP | Yes | No public data |
| Mobile push via Wallet Pass | Yes | Yes |
| Push in an existing mobile app | Yes | No public data |
| Geolocation-based push | No | No |
| SMS | Yes | No |
| Receipt | Yes | No |
| Display | Yes | With custom integration |
| RCS | Yes | No public data |
| Native WhatsApp | Yes | No |
| In-app messaging | Yes | No public data |
Customer sign-up and identification
| Feature | Wapping | Splio |
|---|---|---|
| Web form | Yes | Yes |
| Assisted web sign-up with explicit consent | Yes | No |
| Mobile Pass in Google Wallet and Apple Wallet | Yes | Yes |
| Yes | No | |
| Existing app or app built for the project | Yes | No |
| Phone number | Yes | No public data |
| Physical card | Yes | No |
Customer wallet
| Feature | Wapping | Splio |
|---|---|---|
| Cards in Google Wallet and Apple Wallet | Yes | Yes |
| Integration into an existing brand app | Yes | No public data |
| Custom app for the business | Yes | No |
| Integration into the brand's ecommerce | Yes | Yes |
| Integration via iframe | Yes | No public data |
| Web access | Yes | Yes |
| API access with customizable front end | Yes | Yes |
| Content customization from the Manager (control panel) | Yes | No |
| Loyalty notification consent management by channel | Yes | No |
| Store locator with Maps directions | Yes | No |
| Customers can turn services on or off from the wallet | Yes | No |
Integrations and additional features
| Feature | Wapping | Splio |
|---|---|---|
| Native POS integrations | Yes | Project-based integration |
| Native ecommerce integrations | Yes | Connectors or project-based |
| Integration with the existing CRM or marketing automation | Native, webhooks, API | No |
| REST API, webhooks and connectors | Yes | Yes |
| Simultaneous active integrations | Unlimited | Unlimited |
| In-store clienteling portal | Yes | No |
| Used-item collection rewarded with points or balance | Yes | No |
| Mobile app to identify customers and add benefits at events or pop-up stores | Yes | No |
Usability and operation
| Feature | Wapping | Splio |
|---|---|---|
| Marketing autonomy from IT to launch any action or campaign | Yes | May require changes to POS or ecommerce |
| Create any type of campaign without using workflows | Yes | No. Requires workflows |
| Detailed service information for customer support | Yes | No |
Security and compliance
| Feature | Wapping | Splio |
|---|---|---|
| Access to the Manager (control panel) with optional two-factor authentication | Yes | No |
| User roles and permissions on the platform | Yes | Yes |
| Automatic presentation of new versions of legal terms and consent collection | Yes | No |
| Customer notification permission management by channel from the wallet | Yes | No |
| Balance pre-authorization at checkout to prevent fraudulent use | Yes | No |
| Alert or blocking mechanism for suspected fraud | Yes | No |
| Change log by user | Yes | No public data |
| Data masking by user profile | Yes | No |
| Uptime SLA | Yes, 99.95% | No public data |
| Security certifications: ISO 27001, SOC2 | Yes, ISO 27001 | No |
Integrations
Wapping offers native connectors with the leading POS and ecommerce platforms
The platform integrates with the main sales environments and can coexist with the CRM or marketing automation solution the business already uses.
Connected core
CDP · loyalty · omnichannel activation
Ecommerce
NativeNative connectors
VTEX >> Native connector through a partner.
Points of sale (POS)
NativeNative connectors
ICG, HioPOS, LS Retail, Commerzia and Sage >> Native connector through a partner.
CRM/Automation
Native or customKeep your current stack
Wapping can coexist with your existing CRM/Automation. Both tools are connected to fit your requirements.
Communication channels
ConnectedNatively connected
Platform
Open architectureA foundation built to grow
Unlimited simultaneous active integrations.
How to choose
Which solution fits each case best?
The decision depends not only on the size of your business, but on which services you want to offer your customers.
Splio may be a fit if...
You mainly need an automation tool and loyalty is not a priority
You do not see loyalty as a key asset for your business right now.
Wapping may be a fit if...
Your business is growing or you are already a mid-sized or large retailer
You want to set your business apart with loyalty that goes beyond a points program. You want to bring together customer identification, CDP, promotions and the customer wallet, with real-time execution in POS and ecommerce and autonomy for the Marketing team.
Frequently asked questions
Questions about Wapping and Splio
What is the main difference between Wapping and Splio?
Splio's core is marketing automation. Its functionality centers on general CRM and automation capabilities, with a loyalty layer based on a points program added on top. However, it does not handle unified customer identity well, and it lacks advanced loyalty features and an omnichannel promotions engine. Wapping offers a broader catalog of loyalty features, a powerful promotions engine and greater depth in the CDP layer, starting with a key factor: creating and guaranteeing unique customers without duplicates.
Why is email not a good unique customer identifier?
Because many users have several email accounts, which makes it harder to manage unified online and offline identities and leads to issues with customers in store and calls to the call center. Also, since creating new email accounts is very easy, users may try to take advantage of new sign-up benefits. Both situations create duplicates and unreliable data.
How does Wapping guarantee unified customer identities without duplicates?
Wapping uses the customer's mobile number as the unique identifier, validating it at sign-up to create a single customer identity without merge & curation processes, guaranteeing there are no duplicates and ensuring strict GDPR compliance.
Is the Wallet Pass the only recommended way for customers to identify themselves in a physical store?
No. Mobile Passes are a good option, but if the business has an app, customers should be able to identify themselves from it, as well as via WhatsApp, and in some businesses even with a physical card for older customers who do not use a smartphone.
Why should a modern loyalty program include an omnichannel promotions engine?
Because points, cashback and gifts are reward mechanisms, but not necessarily activation mechanisms. Wapping doesn't just build customer loyalty; it provides tools to drive sales, steer demand and execute omnichannel commercial strategies from the same platform.
What makes Wapping unique in how it applies benefits at checkout?
Wapping processes each customer's active benefits in real time based on store, items, date and time, and applies them simultaneously at checkout, with every benefit shown on the final receipt. The Marketing team is fully autonomous to launch, in minutes and across all channels any promotion, campaign or loyalty service with no extra POS, ERP or ecommerce configuration.
See Wapping in action
Effective loyalty can be the biggest growth driver for your business
We'll show you how to connect customer identification with data, benefits and omnichannel execution in a single platform.
Last updated: September 2026. If you spot any incorrect information, write to us at info@wappingweb.com