In jewelry, customers buy rarely, for high value and almost always for someone special. Wapping helps you recognize every customer in store and online, remember what matters about them and be there for their next occasion.
The challenge
In jewelry you don't compete on frequency. You compete on being the jeweler they trust when the next occasion comes.
The jewelry challenge
Months can pass between one purchase and the next, and they are usually tied to a specific date. Without a living relationship in between, another jeweler wins the next occasion.
Many purchases are gifts. The giver needs ideas and timely reminders, and the person receiving the piece may not know your brand yet.
Tastes, sizes and key dates live in the advisor's memory. If they aren't recorded, they are lost when the customer goes to another store or buys online.
Built for your industry
With Clienteling, the advisor sees the customer's full profile at the counter and records what matters in the customer notes: ring size, preferred metal or anniversary date. Customers can book an appointment, and whoever serves them next time, in that store or another, will know all of it.
See Clienteling →
Built for your industry
Your in-house Gift Card, physical and digital, named or bearer, with optional extra balance on activation and delivery with a personal message. The giver solves the gift on time, the recipient chooses their piece in store or online, and the money stays in your jewelry store.
See Gift Card →
Built for your industry
Every purchase creates a digital receipt in the customer's wallet, with a unique QR, item-level detail and a digital signature for maximum validity. When they return to the store about that piece or watch, the receipt is on their phone, not in a drawer.
See Digital Receipt →The jewelry calendar
Jewelry lives on gift dates and big personal moments. Wapping lets you get ahead of each one without launching discounts for everyone.
Key features
Each card opens the actual page for that feature, with full detail on how it works.
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Customer in store and online | Two different customers, with no shared history | A single customer ID, verified with a mobile OTP |
| What the advisor knows about the customer | In their memory or in a notebook | Profile and notes in Clienteling, available in every store |
| Gift dates | The same campaign for everyone | Audiences based on what they bought and when, through their preferred channel |
| Exchanging a gift | Refunds paid out of the register | Balance in their wallet (Deposit Card), redeemable on any channel |
| Purchase receipt | Paper that gets lost | Digital receipt in their wallet, with a unique QR and digital signature |
| Launching a promotion | Configure it in the POS and Ecommerce | Wapping calculates it at checkout; marketing launches it in minutes |
Illustrative example
This is how customer identity, customer notes, the digital receipt and communication come together in a jewelry store.
Impact
1 customer
A single ID for store and online, with no duplicates or merge processes
Minutes
To launch the campaign for each gift date without touching the POS or Ecommerce
1 integration
Connect once; every new service works without integrating again
Our customers drive us to keep innovating
Frequently asked questions
When months can pass between one purchase and the next, the challenge is keeping the relationship alive. Wapping combines a Unique Customer ID, audiences based on what customers bought and when, savings or points with earn and redemption calendars, and communications by WhatsApp, email or push, so you are present for the customer's next occasion without resorting to blanket discounts.
Wapping audiences can filter by purchase date, category and store, so you can target, for example, customers who bought for Valentine's Day or Christmas the previous year. On top of that come your in-house Gift Card, physical and digital, with optional extra balance and delivery with a personal message, and the Deposit Card so that the exchange of a gift stays in your jewelry store.
It brings the customer's full profile to the counter: in-store and online purchases, active services and notes where the advisor records what matters, such as ring size, preferred metal or an important date. Customers can also book an appointment with the store. That knowledge no longer depends on one advisor's memory and is available in all your stores.
Yes. The POS and the Ecommerce platform send the transaction to Wapping, which calculates all services in real time and returns the result, ready to apply, in the business's currency. Customers get the same benefits, discounts, and rewards wherever they buy.
We'll show you what Wapping would look like with your own catalog and stores.