Real time user profiles and audiences
Build in seconds dynamic audiences based on dozens of relevant parameters regarding your customers tastes, preferences and historical purchases.
Groups of interest
Easily define the rules to dynamically create groups of customers by age, gender or consumption habits.
Build special groups: influencers, employees, students, seniors just delivering special codes to join the group.
Use the groups to create amazing services that work autonomous.
Segments
Gain deep customer understanding of who your customers are, their interests and their intentions to activate them, drive your marketing actions to a next level and improve customer experience.
Manage unified and reliable customer data, automated ingested.
Identify hundreds of customer profiles by combining dozens of different parameters and build accurate, auto-updated, ready-to-use audience segments for all of your campaigns in a matter of minutes.
Membership tiers
Define Tier-based programs to create higher benefits that incrementally increase in value and offer an exclusive brand experience.
Use membership tiers in audience tool to monitor & analyze member activity and interests.
Differentiate your brand and stand out from the competition creating a community of users wishing to reach a higher tier to enjoy exclusive benefits.
Export and save
The powerful audience manager allows not only to create dynamic audiences but also export and save any of them to be used in external campaigns.
Use them to drive your telemarketing or offline campaigns, managing reliable customer data.
Turn data into action
Omnichannel audiences with the highest granularity
Every transaction and interaction (physical store, ecommerce) is tracked and registered at a line level under a unique ID per customer grabbing also customer interactions in social media.
It provides omnichannel segmentation by multiple consumer criteria: age, gender, preferences, demographics and historical behaviour: receipts, stores, products, ranges, categories, sections,…
Stand out from your competitors
Make use of supplier information of every product to quickly create segments based on the brand or manufacturer.
Provide your suppliers unparalleled data regarding shoppers and their products.
Drive engagement and growth applying actionable customer and campaign insights.
Add your own rules
Define your own tags to categorize products and customers by specific parameters and marks of your business: vegan, eco, modern, classic,…
Use these tags as segmentation criteria to identify customers´ groups or patterns to achieve a superior accurate and drive relevant impacts.
Multi-parameter segmentation
Omnichannel audiences with the highest granularity
Every transaction and interaction (physical store, ecommerce) is tracked and registered at a line level under a unique ID per customer grabbing also customer interactions in social media.
It provides omnichannel segmentation by multiple consumer criteria: age, gender, preferences, demographics and historical behaviour: receipts, stores, products, ranges, categories, sections,…
Supplier segmentation
Stand out from your competitors
Make use of supplier information of every product to quickly create segments based on the brand or manufacturer.
Provide your suppliers unparalleled data regarding shoppers and their products.
Drive engagement and growth applying actionable customer and campaign insights.
Customized tags
Add your own rules
Define your own tags to categorize products and customers by specific parameters and marks of your business: vegan, eco, modern, classic,…
Use these tags as segmentation criteria to identify customers´ groups or patterns to achieve a superior accurate and drive relevant impacts.
Much more than a segmentation tool
Dynamic behaviour
Dynamic Audiences keeps your target users groups and segments updated avoiding constantly audience refreshes and ensuring that your campaigns target stay up-to-date and relevant.
No need of IT staff
Marketers can easily add segmentation parameters in an intuitive editor to define accurate audiences based on multiple attributes. Just drag & drop. As easy that you won ́t need support from your IT staff.
AI powered
Optimize next best actions by evaluating impact in advance. Take to the next level 1:1 personalization presenting always relevant content, products, and offers.
The essential
Frequently asked questions
An audience manager is a tool that enables customer segmentation using data on behavior, purchases, preferences, and interactions with the brand. Its purpose is to identify groups of customers with common characteristics in order to personalize campaigns, improve conversion, and increase customer loyalty.
Many segmentation solutions work with static lists or require manual processes to update audiences. Wapping’s Audience Manager creates dynamic audiences based on real-time updated data and a single customer profile. This allows for more precise campaign activation, reduces operational complexity, and ensures that each action is always targeted at the correct audience.
Wapping’s Audience Manager allows the creation of customer segments using demographic, geographic, transactional, behavioral, and predictive criteria. It also enables segmentation based on purchases made, products acquired, product categories, stores visited, purchase channels (physical store, eCommerce, or app), purchase frequency, spending, response to promotions, participation in loyalty programs, and any other relevant interaction with the brand.
Precise customer segmentation makes it possible to identify groups of consumers with similar interests, needs, and behaviors in order to offer promotions, content, and experiences tailored to each segment. By increasing the relevance of each interaction, companies can improve conversion rates, increase customer loyalty, optimize marketing investment, and deliver a better customer experience.
Customer segments can be built using data on purchases by product, category, brand, store, or sales channel, as well as purchase frequency, average basket value, digital behavior, response to promotions, participation in loyalty programs, interests, and any other interaction with the brand. By combining all this information into a single customer profile, it is possible to create dynamic segments and intelligent audiences that are much more precise and effective for any marketing strategy.