The challenge
A loyalty program based only on points or discounts is rational but rarely exciting. Without an element of play, anticipation, or surprise, it's harder to get customers to re-engage with the brand beyond the moment of purchase, or to turn a store visit or QR scan into another chance to connect with them.
What it looks like
Each prize draw can combine several prizes, each with its own odds of winning.
Illustrative example: actual probabilities are configured per prize and may vary by calendar.
How it works
Customers can earn an entry in different ways, and the business controls exactly how and when.
Benefits
Turn purchases, visits, and interactions into moments customers want to repeat.
Impact
3 ways to enter
Purchase, QR, or wallet: more touchpoints to activate customers.
Adjustable probability
Raise or lower prize odds by campaign or season.
Targeted by audience
Different prize draws for specific segments, stores, or conditions.
See it in Wapping Manager
Each prize draw is configured with a common structure: general definition, participation method, prizes and probabilities, audience, calendar, notifications, and incompatibilities.
Prize Draws
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Ways to enter | Usually by purchase only | Purchase, QR scan, or from the wallet |
| Prize odds | Fixed throughout the campaign | Adjustable by calendar intervals |
| Result messaging | Generic or none | Different messages for each outcome |
| Prize draw targeting | Rarely available | By audience, store, or purchase conditions |
Use case — Marketing
The marketing team notices that a specific time slot gets little foot traffic. It sets up a code-scan prize draw, promoted with in-store signage during that slot: each scan earns an entry to a prize wheel with small, frequent prizes. The experience drives visits exactly when the business needs them most, without touching prices or configuring anything in the POS.
Our customers drive us to keep innovating
Frequently asked questions
Three: scanning a unique code linked to the draw, making a purchase that meets the defined conditions, or interacting through a dedicated button in the customer's wallet.
Yes. By enabling the draw calendar, you can define different prize probabilities for different time intervals, dynamically adjusting the chances of winning based on when the customer participates.
A message configured specifically for that case, displayed immediately in the wallet or the APP. The message for winning customers is required; the one for non-winning customers is optional.
Yes. Like the rest of Wapping's services, a prize draw can be targeted at specific audiences and subject to conditions such as a minimum purchase amount or other criteria defined by the brand.
We'll show you how to set up your first prize draw or gamified experience.