The challenge
Acquiring new customers through advertising comes with rising costs and low initial trust: shoppers don't know the brand and hesitate to buy. A customer referred by someone they trust arrives already convinced, but without a structured program, the business has no way to incentivize, track, or reward the referrals already happening informally.
How it works
The service is built on the same points engine as the rest of Wapping's programs.
Benefits
A customer's recommendation is worth more than any advertising campaign.
What it looks like
An example with the most common rules: points for inviting and welcome points on joining.
Sends it to a friend via WhatsApp
+50 points when validatedUses the link they received
+25 welcome pointsImpact
Cost tied to results
The incentive is only paid when the referral is truly completed.
Double reward
Motivates both the referrer and the new customer.
Trust from the start
The new customer arrives already predisposed by the recommendation of someone they know.
See it in Wapping Manager
When creating the service you define the sender's and recipient's points, the program they are added to, and whether a usage limit is enabled. The link is generated automatically for each customer.
Refer-a-Friend
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Referral tracking | Informal, with no traceability | Personal link, measurable per customer |
| Reward | Only for the referrer, if at all | Double: sender and recipient |
| Validation condition | Hard to verify | Configurable: registration, purchase, or other milestone |
| Cost control | Hard to limit | Configurable maximum uses per customer |
Use case — Marketing
Marketing wants to leverage its best customers as an acquisition channel, without building anything from scratch. With Wapping, it creates a Refer-a-Friend program that adds points directly to the existing savings program: each customer shares their link, and both they and their friend see their balance grow in the same wallet they already use every day.
Our customers drive us to keep innovating
Frequently asked questions
The customer who refers (sender) shares their personal link with another person. When the new customer (recipient) meets the configured condition, both automatically receive the points defined for each role.
Whatever the brand defines: registration in the program, first purchase, or any other strategic goal you want to reward.
Yes, by enabling the maximum number of uses, you limit how many referrals a single sender can complete.
In their wallet or Mobile Pass, if the option to display the link is enabled, ready to share through the channel they prefer.
We'll show you how to launch your referral program on top of your own points engine.