The challenge
When email marketing, SMS and WhatsApp live in tools separate from the CDP, every campaign forces you to export audiences, recreate segments and lose touch with what you actually know about the customer. The result: generic messages, disconnected from real behavior, that land at the same time with customers who just bought and those who haven't been back in a year.
Two ways to communicate, one engine
Wapping communicates in two different ways. This page focuses on the second: building campaigns and templates.
Triggered automatically when something happens in a Loyalty service: a promotion lands in a customer's wallet, they move up a tier, or they earn enough points to redeem a reward. Set up within each service.
See it in each serviceInstant or scheduled, with the frequency you need: every X minutes, hours, days, weeks or months. The focus of this page.
What we cover hereHow it works
Each campaign combines an existing template, a channel, a language, and the audience segment it targets.
All on one platform: understand the customer with the CDP, segment them into precise audiences, and launch personalized communications without leaving Wapping or connecting external tools.
Benefits
Every event has its message. Every message, its channel.
Impact
Understand, segment, and communicate
The three steps on the same platform, without exporting or reconnecting audiences.
8 native channels
6 direct customer messaging channels (Push, Email, SMS, WhatsApp, RCS, and in-APP) and 2 indirect ones (receipt and display), from a single builder.
Tailored frequency
From minutes to months: the campaign repeats exactly when needed.
See it in Wapping Manager
Edit each template with a live preview, and set up each campaign by choosing the event or frequency, segment, channel, language, and template, with send analytics right alongside.
Campaigns and notifications
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Audience source | Exported from another tool | Live segments from the same CDP |
| Available channels | One or two, with separate integrations | Native Email, SMS, WhatsApp, Push, APP, and Mobile Pass |
| Communications tied to services | Require custom development | Automated, already integrated into each Loyalty service |
| Results measurement | On another platform, disconnected from sales | Deliveries and opens from the campaign itself |
Illustrative example
This is how a reactivation campaign is built, from start to finish.
Use case — Marketing
The marketing team spots a segment in the CDP of customers who haven't purchased in two months. Instead of asking IT for an export, they create the audience directly in Wapping, design a reactivation template for Email and WhatsApp, and schedule the send every 30 days for as long as the segment exists. All from the same screen where they already analyze those customers' behavior.
Our customers drive us to keep innovating
Frequently asked questions
An automated communication triggers on its own when an event occurs within a Loyalty service: a promotion enters a customer's wallet, they move up a tier, or they earn the points to redeem a reward. A campaign is a marketing action launched instantly or on a schedule, with its own frequency, targeted to an audience segment.
Email, SMS, WhatsApp, Push Mobile, APP notification, and Mobile Pass, among others, each with its own template format.
Yes. Each template can be previewed in real time, in both desktop and mobile versions, and sent as a test to an email address or phone number before launching the full campaign.
Yes. Any campaign, automated or scheduled, is targeted to an audience segment created in the CDP, so the message reaches only the customers it's relevant to, not your entire customer base.
We'll show you how to build your first campaign using your own CDP audiences.