In the travel industry, the competition is one click away on every route. Wapping gives each passenger a unique, verified identity, recognizes them on every trip and gives them reasons to choose you again, without depending on intermediaries.
The challenge
A satisfied passenger is not a loyal passenger. Loyalty begins when you know who they are and give them a reason to travel with you again.
The travel industry challenge
Many bookings come through agencies or intermediaries that provide little or no useful data. You know the ticket, but not always the passenger.
Between trips, passengers shop around again. Whoever keeps their attention wins the booking.
The challenge isn't filling the high season; it's filling the rest of the year. You need incentives that drive demand where it's really needed.
Built for your industry
The passenger registers only once by verifying their phone number with an OTP. That guarantees a unique customer, with no duplicates or email accounts created on the fly, and a profile that gets richer with every trip.
See Unique Customer ID →
Built for your industry
Define tiers based on travel frequency or spend, and the benefits of each one. Passengers can see in their wallet which tier they're in and what they need to reach the next one, and get notified when they get there. The more they travel, the more benefits they get.
See Member Tiers →
Built for your industry
With earning and redemption calendars, savings build up when the passenger travels and are redeemed only on the dates you want to fill, without devaluing your high-season fares.
See Points and Cashback →The passenger journey
The program stays with the passenger throughout their journey, not just when they buy the ticket.
Key features
Each card opens the actual page for that feature, with full detail on how it works.
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Passenger identity | One ticket per trip, with no shared identity | Unique ID verified by OTP |
| Competition on the route | Competing on price alone | Tier benefits and accumulated savings that give the passenger a reason to come back |
| Low season | Discounts that devalue the rate | Redemption only in the calendars you choose |
| After the trip | Silence until the next search | Automatic event-based communications |
| Inactive passengers | They don't identify themselves | Audience by recency, frequency and value, ready to activate |
Example use case
This is how identity, tiers, savings and audiences combine in a travel company.
Impact
1 identity
A unique profile per passenger, verified via OTP sent to their phone
More frequency
Tiers, savings and promotions that reward those who travel most often
You choose
The dates when savings can be redeemed, to fill the low season
Industry customer
The shipping line uses Wapping to increase its passengers' travel frequency and stand out from competitors on its routes.
"Wapping is a very good tool for connecting business needs, in terms of sales, through a complete loyalty program. We found a solution from the retail world that fits what a services company needs. A platform that's quick to implement, with 24/7 support."
Our customers drive us to keep innovating
Frequently asked questions
The passenger registers only once and validates their phone with an OTP. This process guarantees unique customers, with no duplicates and no data merge and curation processes, and creates a 360° Customer Profile that is enriched with every trip.
Yes. With member tiers, points or cashback, and promotions, the program rewards those who travel most often. In addition, dynamic audiences by recency, frequency and value make it possible to detect who hasn't traveled in a while and suggest their next trip.
Yes. Points or savings programs support independent earning and redemption calendars. Passengers can earn all year round and redeem only on the lowest-demand dates.
Wapping connects to point-of-sale systems through its Checkout API, and to your Ecommerce. The specific integration with your booking engine and your points of sale is defined in the technical kickoff meeting, based on the systems you use.
We'll show you how Wapping would look across your routes and your operations.