High-value purchases, spaced-out visits and a relationship that almost always starts with an appointment. Wapping brings store and Ecommerce together into a single customer profile and gives you the right moment for every offer: contact lenses, sunglasses, the next eye exam.
The challenge
In an optical store, the sale starts with an eye exam and is won with trust that lasts for years.
The optical store challenge
One or two years go by between prescriptions. Without meaningful contact in between, the customer ends up shopping around on price.
Contact lenses and solutions are recurring purchases, and precisely the ones that are easiest to buy elsewhere or online.
Prescription, sun, contact lenses, accessories: without a single view of the customer, nobody knows what they're missing or when to offer it.
Built for your industry
From their wallet, the customer books a slot in the store's calendar, no phone calls. The optician manages it in Clienteling, where they also see the purchase history and notes before the appointment begins.
See Clienteling →
Built for your industry
The membership is activated with the purchase of a product, such as glasses or a pack of contact lenses, and extends automatically when they buy it again. While it is active, the customer enjoys the benefits you have defined.
See Memberships →
Built for your industry
Create audiences by category purchased and time since last purchase. Customers who bought prescription glasses but never sunglasses get the offer when spring arrives, not a generic message.
See Dynamic Audiences →The customer's vision cycle
An optical store customer goes through very different moments. Wapping lets you respond to each one with the right offer.
Key features
Each card opens the actual page for that feature, with full detail on how it works.
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Next eye exam | Paper appointment book or staff memory | The customer books from their wallet and the store sees it in Clienteling |
| Contact lenses and accessories | Bought wherever is convenient | Notification at the moment with the highest likelihood of repurchase |
| Customer view | One profile per location | A single profile across stores and online |
| Benefits for buying glasses | A one-off discount | Membership with automatic renewal |
| Cross-selling | Sales associate's intuition | Cross-selling analysis in analytics |
Illustrative example
This is how membership, audiences and coupons combine in an optical store.
Impact
1 profile
In-store and online activity under the same customer, verified with a mobile OTP
Automatic
Audiences update on their own: from “no sunglasses” to “already has them”
0 calls
The customer books their appointment directly from their wallet
Our customers drive us to keep innovating
Frequently asked questions
By combining a unique customer profile, audiences by category and time since last purchase, memberships that renew when customers buy again, and communications through the channel the customer prefers. This way the optical store can stay present between one eye exam and the next with relevant offers, not blanket promotions.
Yes. The membership is activated when the customer buys an associated product. If it has an expiration date, it is extended when they buy it again, and if it has already expired, it is reactivated with a new expiration date. A customer can belong to several memberships at once.
A dynamic audience is created with the category purchased and the time since the last purchase, and a promotion or communication is activated for it via WhatsApp, email, push or other channels. Customers enter and leave the audience on their own as they buy.
Yes. Store and Ecommerce send the transaction to Wapping, which calculates the services at checkout and returns them ready to apply, so the customer receives the same benefits in any channel.
We'll show you how Wapping would look across your categories and your locations.