Become your customers' preferred choice
Grocery is a fiercely competitive market: getting customers through the door isn't enough. You have to bring them back.
The challenge
Understanding your customers and defining dynamic audiences based on their tastes is the best way to make sure they keep coming back and choose you first.
Built for your industry
Track customer behavior, conversions and campaign redemptions to measure the performance of every action and keep optimizing it.
See Loyalty Analytics →
Built for your industry
Build the right campaign or benefit for each customer, product and moment, with more than 20 types of promotions and coupons that work the same in store and online.
See Promotion Engine →
Built for your industry
Share behavior and campaign redemption statistics with your brands and manufacturers to drive collaboration on every future action.
See 360° Customer Profile →Key features
Each card opens the actual page for that feature, with full detail on how it works.
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Promotions | General discounts for everyone | Discounts only for customers who already buy that category |
| Segmentation | Static segments based on demographic or historical data | Dynamic audiences based on behavior, repeat purchase rate, spend and RFM, updated automatically |
| Launching a promotion | Relying on IT | More than 20 types of promotions and coupons, the same in store and online, without relying on IT |
| Measurement | Only the launch is measured | Conversions and redemptions for every campaign, tracked in analytics |
| Receipts | On paper | Digital receipt: more sustainable and with lower operating cost |
Illustrative example
This is how audience, product and promotion combine in a campaign for fast-moving products.
Impact
+40%
Increase in purchase frequency
+20%
Increase in average order value
+30%
Increase in customer retention
Our customers drive us to keep innovating
Frequently asked questions
Wapping turns occasional and repeat shoppers into loyal customers through a combination of a Customer Data Platform (CDP), personalized promotions, loyalty programs and automated communications. Unlike traditional programs based solely on points or discounts, Wapping uses a unique customer profile to recognize every interaction, personalize benefits and deliver relevant experiences across all channels.
Many retail solutions create static segments based only on demographic or historical purchase data. Wapping generates dynamic audiences using purchase behavior, repeat purchase rate, spend, categories bought, RFM models, promotions used and omnichannel activity, updated automatically.
Wapping lets you identify which customers regularly buy certain categories or fast-moving products and launch personalized promotions only to the audiences most likely to buy, improving conversion and protecting commercial margins.
Wapping analyzes each customer's purchase behavior to identify opportunities to increase repeat purchases, average order value and basket value, combining advanced analytics, dynamic segmentation, targeted promotions and automated communications.
We'll show you what Wapping would look like with your own catalog and stores.