Gift cards and coupons: boost your business growth through referrals

At Wapping, we understand that the success of any business not only lies in attracting new customers but also in taking care of existing ones and turning them into true ambassadors for your brand. That’s why we offer advanced tools that allow your customers to enjoy exclusive benefits and share them with friends and family. This strategy fosters organic and sustainable growth for your company, as personal recommendations, powered through gift cards and coupons, are one of the most effective methods to attract new consumers. 

Existing customers, who already trust your brand, have the opportunity to share that positive experience with their loved ones by gifting them cards or coupons. This way, your products or services reach new users organically and naturally, who, after a positive experience, turn into loyal customers. 

Strategies to Encourage the Use of Gift Cards and Coupons

Gift cards and Coupons are powerful tools for your existing customers to invite family and friends to try your brand’s products while enjoying additional benefits for doing so. These strategies offer a double advantage: those who gift receive exclusive incentives and benefits, while those who receive the coupon become new consumers of the brand with the chance to enjoy additional discounts.

Personalized Omnichannel Gift Cards 

Gift cards are the perfect option for your customers to gift their friends and family the opportunity to try your products or services for free. When purchasing a gift card, your loyal customers can share their positive experiences with their network, allowing their loved ones to enjoy the products they already love.

Moreover, these cards not only benefit those who receive them but also those who give them. Wapping allows customers to earn additional benefits, such as exclusive discounts or savings points on future purchases. For example, a customer can gift a €50 card to a friend, and in return, they receive a 10% discount on accessories for their next purchase, or available savings percentages, encouraging repeat purchases.

On the other hand, the new customers who receive these gift cards gain a positive initial experience by accessing products or services for free. Additionally, the use of gift cards can be incentivized by offering an extra percentage on the balance if desired. The customer pays €50 but receives a balance of €60. To redeem the gift card, they are invited to subscribe to the brand, providing them with additional advantages, such as exclusive welcome discounts or personalized promotions for their first purchase. This process creates a loyalty cycle: once the new customers make their first purchase, the brand can offer them discounts on future purchases, encouraging repeat purchases.

Wapping’s gift cards function omnichannel, seamlessly integrated at checkout, ensuring a smooth shopping experience in both physical stores and online. Additionally, they allow customers to personalize the gift cards with messages and images, making them a more attractive and sentimental gift.

For the business, gift cards not only serve as a way to acquire new customers through existing ones but also as an advance in cash flow.

Gift Coupons

Gift Coupons work similarly, but instead of offering a monetary amount, they are designed to be redeemed for specific products or services. For example, a customer can gift a coupon for a dinner for two at a restaurant or an item of clothing at a fashion store.

They are a powerful mechanism to introduce the brand to new users on specific occasions: birthdays, Mother’s Day, Father’s Day, Valentine’s Day, Christmas…

These coupons not only allow the recipient to enjoy products at no cost but also offer benefits to those who purchase them. Wapping facilitates the creation of gift coupons with incentives for both the giver and the recipient, and like gift cards, they can be sent digitally with a personalized message.

This approach creates a win-win effect: the original customer benefits from their purchase, and the new customer positively starts their relationship with the brand, increasing the chances of loyalty. Once the new customer uses the gift coupon, they can be offered a special promotion to encourage their return, such as a discount on their second purchase or participation in future exclusive offers.

Advantages of Using Gift Cards and Coupons

Both Gift cards and coupons offer multiple benefits for businesses, including:

• Attract New Customers: Recipients of gift cards or coupons are often new customers who have not previously interacted with the brand, opening the door to new business opportunities.

• Increase Sales: In many cases, customers tend to spend more than the value of the card or coupon, generating additional revenue for the business.

• Promote Specific Products: Businesses can use gift coupons to incentivize the purchase of specific products, helping to increase their visibility and turnover.

• Advance Cash Flow: By selling gift cards or coupons, businesses receive income before the customer makes a purchase, improving cash flow.

• Reduce Returns: As the recipient chooses what products to buy, the chances of returns decrease, simplifying logistics management.

An Organic Growth Cycle with Gift Cards and Coupons

By implementing gift cards and vouchers, you not only offer your existing customers the opportunity to share their favorite products with friends and family but also ensure an attractive and beneficial experience for new users.

Thanks to Wapping, you will have access to these attractive services, which become a key tool for increasing loyalty and attracting new consumers.

This approach creates a cycle of organic and sustainable growth, where each new positive experience opens the door to future purchases, greater loyalty, and spontaneous recommendations. Gift cards and coupons not only boost sales but also strengthen customer loyalty, ensuring that your business attracts new consumers and turns them into repeat buyers.