Request a demo See FAQs

The challenge

Having the data is not the same as turning it into action

Writing the title, description, and terms of each service, preparing its image and translating it into every language; reviewing analytics dashboards to draw conclusions; defining the rules for each audience. All of this takes time and knowledge of the tool, which is why many actions the data justifies never get launched.

How it works

Three levels of work, in natural language

Loyalty Assistant is built into Wapping Manager and knows the actions configured in the platform. You write what you need, and it interprets the request and carries it out.

01

It creates the content

It writes the title, description, and terms of any service, promotion, or program, generates the image that presents it in your customers' wallet and translates it into your business's languages.

02

It interprets your dashboards

Ask it about your analytics dashboards and it draws the conclusions for you, with the information already filtered and refined. Far less analysis time.

03

It segments for you

It creates customer audiences and product segments from a natural-language description of what you need.

What you can ask it

From data to action, in natural language

Copy for services, promotions, and programsTitle, description, and terms created automatically, with the option to ask for another version: shorter, more youthful, or more premium.
Images for the customer walletThe image that presents each service in your customers' wallet, generated automatically.
Multilingual translationsIf your business operates in several languages, get customer-facing copy translated into each one, without writing every version separately.
Conclusions from your analytics dashboardsAsk about purchases, repeat purchase rate, average order value, segments, campaigns, or customer value and receive the analysis already filtered and refined.
Customer audiencesDescribe the group of customers you are looking for and Loyalty Assistant creates the audience, ready for promotions, services, and communications.
Product segmentsGroup items from your catalog with a natural-language instruction to target promotions and services.

See it in Wapping Manager

One request, a message ready in several languages

In Wapping Manager, Loyalty Assistant opens from its own icon , the Wapping squirrel with an AI sparkle, and works in a chat window. In this example, marketing types a single instruction:

“Create the message for a €10 welcome promo on the first purchase”

Loyalty Assistant creates the title, description, and terms of the promotion:

  • With its translation: in English and Spanish, in the same response.
  • With buttons to request another version: shorter, more youthful, more premium, or a different one.
Loyalty Assistant in Wapping Manager generating, in English and Spanish, the message for a €10 welcome promotion on the first purchase

Loyalty Assistant

Wapping Manager – Loyalty Assistant

Illustrative example

From a question to a measured campaign

This is how Loyalty Assistant fits into marketing's day-to-day work.

With Loyalty Assistant, step by step

1Ask the dashboardsMarketing asks about its customers or campaigns in natural language, without hunting for the report or setting filters
2Get the conclusionsLoyalty Assistant interprets the analytics dashboards and returns the analysis already filtered and refined
3Create the audienceDescribe the customer group or product segment in natural language, and Loyalty Assistant creates it
4Create the contentTitle, description, terms, and image of the service for the customer's wallet, with its translations
5Activate and measureLaunch the service from Wapping and measure its return

Benefits

Your loyal assistant for understanding your customers and activating actions that bring them value.

  1. Far less analysis time. Dashboard conclusions arrive already filtered and refined, instead of reviewing every report by hand.
  2. Services ready to publish in minutes. Copy, terms, and image for every service, promotion, or program, created automatically.
  3. One instruction, all your languages. Automatic translations for brands that communicate with their customers in several languages.
  4. Segmentation without formulas. Customer audiences and product segments created in natural language.
  5. More autonomy for marketing. From analysis to a published service without depending on another department, with capabilities that grow with every Wapping release.

With and without Loyalty Assistant

The same work, in fewer steps

TaskWithout the assistantWith Loyalty Assistant
Copy for a serviceWriting the title, description, and terms by handCreated automatically from one instruction
Image for the walletCommissioning or designing it separatelyGenerated automatically to present the service
Several languagesTranslating each version separatelyAutomatic translations for the end customer
Understanding an analytics dashboardReviewing reports one by one and drawing conclusions by handAsking and receiving the analysis already filtered and refined
Creating an audience or a product segmentSetting up the rules one by oneDescribing it in natural language

Use case — Marketing

A welcome promotion in two languages, in minutes

A brand wants to launch a €10 welcome promotion on the first purchase and communicate it to customers who speak Spanish and English. Marketing asks Loyalty Assistant in a single sentence and gets the title, description, and terms in both languages, requests a more premium version to match the brand's tone, generates the image customers will see in their wallet, and launches the promotion from Wapping.

Frequently asked questions

Your questions, answered

What is Loyalty Assistant?

It is the artificial intelligence agent built into Wapping Manager, Wapping's control panel. It lets you work in natural language on three levels: creating content for services, promotions, and programs; interpreting analytics dashboards; and segmenting customers and products.

What content does Loyalty Assistant create?

It automatically writes the title, description, and terms of any service, promotion, or program; generates the image that presents that service in your customers' wallet; and translates the content into the languages your business uses with its customers.

How does it help with data analysis?

You can ask it about your analytics dashboards and it draws the conclusions for you. It saves a great deal of analysis time and delivers the information already filtered and refined, ready to act on.

Can it create audiences and segments?

Yes. Describe what you need in natural language and Loyalty Assistant creates the customer audience or the product segment, ready to target promotions, loyalty services, and communications.

Does it work for brands that operate in several languages?

Yes. When a business communicates with its customers in several languages, Loyalty Assistant automatically generates the translations of the copy for each service, promotion, or program.

Where is it used, and will it add new features?

It is used inside Wapping Manager, on the same customer, product, service, and campaign data you already manage in the platform. Its capabilities grow with every new Wapping release.

Put artificial intelligence to work for your loyalty program

We'll show you Loyalty Assistant on your own operations in Wapping Manager.

Request a demo
Customer IntelligenceDynamic AudiencesCampaigns