While Loyale focuses on APP, Wallet, and rewards programs, Wapping adds customer intelligence, omnichannel promotions, and advanced services that drive business growth.

UNIQUE CUSTOMER IDENTITY

A complete view behind every interaction

Unify purchases, visits, rewards, coupons, and digital behavior in a single verified customer profile. Eliminate duplicates and make decisions from a single source of truth.

IDENTIFICATION WITHOUT AN APP

Recognize your customers the way they prefer

Identify customers through WhatsApp, Wallet, QR, email, phone, or APP. Reduce sign-up friction and remove the need for downloads to join the program.

NATIVE WHATSAPP

WhatsApp integrated into the customer experience

Use WhatsApp to sign up customers, identify them in store, give them access to their digital wallet, and activate personalized campaigns. A complete omnichannel experience without relying solely on an APP.

OMNICHANNEL PROMOTION ENGINE

A single promotional logic for all channels

Launch discounts, cashback, multi-buy offers (e.g., Get 3 Pay 2), price changes, or personalized incentives in store and online from a single platform, with no additional setup in each system.

IN-HOUSE GIFT CARD

One Gift Card across all your channels

Offer omnichannel gift cards valid in store and online. Drive purchases with bonus balance, let customers send them with personalized messages, and manage physical and digital formats from a single environment.

MEMBERSHIPS AND SUBSCRIPTIONS

Build recurring revenue from your community

Design paid premium programs with exclusive perks, early access, permanent discounts, or special benefits for your best customers.

INTERACTIVE CUSTOMER WALLET

Your brand's benefits in one place

Centralize promotions, coupons, gift cards, digital receipts, points, and benefits in a single digital wallet, with a consistent experience in store, online, and on mobile.

ADVANCED ANALYTICS

Turn data into profitable decisions

Turn customer data into business decisions. Use Loyalty Assistant to analyze and interpret purchases, repeat rate, average order value, segments, campaigns, and customer value in full detail, and identify opportunities for growth, loyalty, and profitability.

REAL-TIME CHECKOUT

Benefits applied and shown at purchase

The Wapping platform processes active loyalty services by store, items, date, and time. The result is applied at checkout and shown on the final receipt.

Capability	Wapping	Loyale
Retail-specific CDP	Yes	Basic CDP
Complete loyalty program	Yes	Yes
Mobile Pass for Apple Wallet and Google Wallet	Yes	Yes
Identification without an APP	WhatsApp, Wallet, email, phone, QR, and APP	Mainly APP and Wallet
Dynamic customer and product segmentation	Yes	More limited
Customer Intelligence and retail analytics	Yes	Mainly loyalty-oriented
Advanced promotions at POS and Ecommerce	Yes	No
Omnichannel activation	Web, Ecommerce, APP, Wallet, WhatsApp, and physical store	APP, Wallet, and Ecommerce
Native WhatsApp for identification and activation	Yes	No
Additional services for retail	Memberships, prize draws, gift cards, digital receipts, and clienteling	Loyalty-focused approach
POS and Ecommerce integrations	Yes	Yes
Omnichannel consistency across channels	Yes	More focused on mobile
Enterprise security and compliance	ISO 27001, audit, encryption, and traceability	Limited public information

Feature	Wapping	Loyale
Unified customer ID online and offline	Yes	Partial: No complete identity resolution
Guaranteed no duplicates through phone verification	Yes	No
Express consent recorded from any sign-up method	Yes	No
Unified customer profile	Yes	Partial: 360° profile not confirmed
Complete activity timeline: transactions, events, and notifications	Yes	No
Transaction history and service usage down to line item, total, and payment method	Yes	Partial: Incomplete transaction detail
Customers joining groups via codes or QR	Yes	No
Dynamic segmentation using more than 50 parameters	Yes	Partial: Segmentation depth not confirmed
Synchronization with PIM or product master	Yes	No
Product master hierarchies, attributes, and variants	Yes	No
Dynamic product segmentation	Yes	No
Criteria by category, subcategory, brand, and attributes	Yes	No
Business-defined event manager, usable in segmentation	Yes	No

Feature	Wapping	Loyale
Dynamic dashboards with drill-down navigation	Yes	No
RFM analytics with 11 predefined segments and flexible configuration	Yes	No
Sales dashboard by products and categories	Yes	No
Behavior analysis by customer segment	Yes	Partial: Limited analytics by segment
Detailed communications dashboard for email, push, SMS, and WhatsApp	Yes	No
Retention dashboard by registration date or first purchase	Yes	No
Service conversion by store, profile, and date	Yes	No
Direct export to Excel or CSV from any dashboard	Yes	No
Custom reports exportable to Excel or CSV	Yes	No
Synchronization with the business's data lake or data warehouse	Yes	No

Feature	Wapping	Loyale
Member Tiers	Yes	No
Flexible rules for tier changes	Yes	Partial: Tier flexibility not confirmed
Points program	Yes	Yes
Tier-based point expiration	Yes	No
Flexible point expiration by time or window	Yes	Partial: Limited expiration windows
Earning and redeeming points restricted by items or dates	Yes	No
Configurable delay in point activation	Yes	No
Social Points	Yes	Partial: limited social coverage
Strava integration	Next release	No
Cashback	Yes	No
Customer's choice of which cashback to redeem	Yes	No
Direct Discount programs	Yes	Partial: Only through coupons
Maximum discounted amount within a configurable period	Yes	No
Application restricted by products and dates	Yes	No
Challenges / Rewards programs	Yes	Yes
Challenges/Rewards independent of the points program	Yes	Yes
Discount coupons	Yes	Yes

Feature	Wapping	Loyale
Real-time promotion engine for the basket, line item, or payment method, with no extra configuration in the POS or Ecommerce	Yes	No
Item promotions: percentage, discount, price change, or extra points	Yes	No
Promotions on the receipt total	Yes	No
Conditional promotions: Get 3 Pay 2 or buy X and get Y	Yes	No
Bundle promotions	Yes	No
Restriction by products or product segments	Yes	No

CDP

Loyalty

Promotion Engine

Marketing

Customer Registration and Wallet

Wapping vs Loyale

A loyalty solution whose strength lies in its multi-business APP and rewards marketplace

Four keys to turning loyalty into growth

Acquire

Build loyalty

Understand

Activate

Wapping and Loyale at a glance

9 capabilities that take your strategy beyond mobile loyalty

A complete view behind every interaction

Recognize your customers the way they prefer

WhatsApp integrated into the customer experience

A single promotional logic for all channels

One Gift Card across all your channels

Build recurring revenue from your community

Your brand's benefits in one place

Turn data into profitable decisions

Benefits applied and shown at purchase

Loyalty Assistant: the AI agent built into Wapping

Analyzes

Suggests

Activate

Full comparison by feature

Wapping has native connectors with the main POS and Ecommerce platforms

Connected core

Native connectors

Native connectors

Your current stack stays in place

Natively connected

A foundation built to grow

Which solution fits best in each case?

You want a loyalty APP to manage points and rewards

You want a platform to acquire, retain, understand, and activate customers

Questions about Wapping and Loyale

An effective loyalty program can be the biggest growth driver for your business

Feature	Wapping	Loyale
Gamification	Yes	Partial: Gamification limited to specific actions
Roulette wheels	Yes	No
Real-time, purchase-based prize draws	Yes	Partial: Real-time operation not confirmed
Real-time prize draws via QR scan	Yes	No
Entry-based prize draws on a set date	Yes	Partial: Prize draw calendar not confirmed
Restriction of roulette wheels or prize draws by store, date, or products purchased	Yes	No
Stamp card	Yes	Partial: Feature announced, not yet generally available
Earn & Burn program	Yes	No
Catalog products configurable as a gift	Yes	Partial: Gift catalog not confirmed
Coupons and promotions configurable as a gift	Yes	Partial: Promotional gifts not confirmed
Third-party gift cards configurable as a gift	Yes	No
Third-party experiences configurable as a gift	Yes	No
Referral program (Refer-a-Friend)	Yes	Yes
Subscriptions and memberships	Yes	No
In-house Gift Card program	Yes	Yes
Gift card for club members	Yes	Yes
Unregistered (bearer) gift card	Yes	Yes
Deposit Card	Yes	No
Digital Receipt	Yes	No
Promotion engine for unidentified customers	Yes	No

Feature	Wapping	Loyale
One-to-one offer personalization with a per-campaign budget cap	Yes	No
Automatic multilanguage support in the service wallet	Yes	No
Multi-country and multi-currency operation	Yes	No
Restriction by store or channel without automation flows	Yes	Partial: Restrictions without workflows not confirmed
Application by date, day, and time without automation flows	Yes	Partial: Calendar without workflows not confirmed
Automatic retroactive adjustment on returns	Yes	No
Service prioritization and incompatibility rules	Yes	No
Simultaneous operation of all loyalty services	Yes	No
Services integrated and visible in the POS with sales associate interaction	Yes	Partial: Sales associate interaction not substantiated
Services integrated and visible in the Ecommerce checkout	Yes	Yes
Integration with any POS and Ecommerce platform	Native connectors for Odoo, Shopify POS, Powershop, Shopify, Salesforce CC, Magento, PrestaShop, VTEX, Waitry. ICG, HioPOS, LS Retail, Comerzzia, and Sage: native connectors through partners	Partial: Universal compatibility not substantiated

Feature	Wapping	Loyale
AI-generated campaign copy and images	Yes	No
Data interpretation in natural language	Yes	No
Creation of segments or campaigns in natural language	Yes	No
Automatic notifications triggered by customer events and services	Yes	Yes
Scheduled notification campaigns	Yes	Yes
Basic communication flows	Yes	Yes
Complex communication flows	No	No
Native email	Yes	Yes
Sending email through the customer's SMTP	Yes	No
Mobile push via Mobile Pass	Yes	No
Push in an existing mobile APP	Yes	Partial: Push integration partially documented
Location-based push	No	No
SMS	Yes	Yes
Printed receipt	Yes	No
Display	Yes	No
RCS	Yes	No
Native WhatsApp	Yes	No
In-APP messaging	Yes	No

Feature	Wapping	Loyale
Web form	Yes	Yes
Assisted web registration with express consent	Yes	No
Mobile Pass in Google Wallet and Apple Wallet	Yes	No
WhatsApp	Yes	No
Existing APP or one built as part of the project	Yes	No
Phone number	Yes	Partial: Phone identification not universal
Physical card	Yes	No

Feature	Wapping	Loyale
Cards in Google Wallet and Apple Wallet	Yes	No
Integration into an existing brand APP	Yes	Partial: SDK scope not confirmed
Custom APP for the business	Yes	Yes
Integration into the brand's Ecommerce	Yes	Yes
Integration via iframe	Yes	No
Web access	Yes	Yes
API access with customizable front-end	Yes	Yes
Content customization from the Manager (control panel)	Yes	No
Management of loyalty notification consents by channel	Yes	Yes
Store locator with Maps directions	Yes	No
Activating or deactivating services from the wallet	Yes	No

Feature	Wapping	Loyale
Native POS integrations	Yes	Yes
Native Ecommerce integrations	Yes	Yes
Integration with the existing CRM or marketing automation	Native, Webhook, API	Yes
REST API, webhooks, and connectors	Yes	Yes
Simultaneous active integrations	No limit	No public data
Clienteling portal for in-store use	Yes	No
Used-item take-back with a reward in points or balance	Yes	No
Mobile APP to identify the customer and earn benefits at events or pop-up stores	Yes	No

Feature	Wapping	Loyale
Marketing independence from IT to launch any action or campaign	Yes	Partial: Full autonomy not substantiated
Creation of any type of campaign without workflows	Yes	Partial: Campaigns without workflows not confirmed
Detailed service information for customer support	Yes	No

Feature	Wapping	Loyale
Manager (control panel) access with optional two-factor authentication	Yes	No public data
User roles and permissions on the platform	Yes	No public data
Automatic presentation and consent collection for new versions of legal terms	Yes	No
Management of notification permissions by channel from the wallet	Yes	No
Balance pre-authorization at checkout to prevent fraudulent use	Yes	No
Alerts or blocking for suspected fraud	Yes	No
Change log per user	Yes	No
Data masking by user profile	Yes	No
Availability SLA	Yes, 99.95%	No public data
Security certifications: ISO 27001, SOC 2	Yes, ISO 27001	No public data