The Shopify world
- Shopify and Shopify Plus
- Shopify POS
Loyalty platform comparison
Wapping vs JeriCommerce
A Wallet Pass loyalty app for Shopify, not for every environment
JeriCommerce offers a points, rewards, VIP tier, and referral program centered on Apple Wallet and Google Wallet cards, with push notifications, NFC and QR identification, and Shopify POS sync. It has a free plan and paid plans whose price depends on the number of Wallet cards and monthly transactions. It is built exclusively for Shopify, so it is not designed for retailers that use other POS systems or ecommerce platforms.
The difference in one sentence
JeriCommerce is a Wallet Pass-based loyalty solution for brands that sell on Shopify online and in Shopify POS. Wapping extends the concept to an ecosystem of services, benefits, and connected experiences in any POS and ecommerce scenario.
FROM WORKING ONLY ON SHOPIFY TO WORKING IN ANY ENVIRONMENT
Loyalty program deployment scenarios
Shopify is the benchmark in ecommerce. But there is a lot more out there. Not every ecommerce store runs on Shopify and, at the point of sale, there are many other excellent options that work very well for the business.
Any POS
- Shopify POS
- Odoo
- HioPOS
- ICG
- Comerzzia
- Orisha
- Powershop
- In-house POS
- ...
Any ecommerce
- Shopify
- Salesforce CC
- Magento
- Powershop
- VTEX
- WooCommerce
- Waitry
- Custom-built ecommerce
JeriCommerce: loyalty for the Shopify environment
Wapping: CDP + loyalty + promotion engine + omnichannel services for any POS and ecommerce
Executive summary
Wapping and JeriCommerce at a glance
This first table brings together the differences that matter most when choosing a retail solution. The detailed comparison follows below.
| Capability | Wapping | JeriCommerce |
|---|---|---|
| Retail-specific CDP | Yes | No: unified loyalty profile within Shopify |
| Basic loyalty engine | Yes | Yes: points, rewards, VIP tiers, and coupons from the free plan |
| CDP and loyalty with advanced functionality | Yes | Boost campaigns, tier multipliers, and custom flows via Shopify Flow |
| Real-time promotions at checkout | Yes | No: redemption of synced rewards as Shopify discounts |
| Mobile Pass for Apple Wallet and Google Wallet | Yes | Yes: native, with NFC and QR identification |
| Service wallet | Web, Ecommerce, APP, WhatsApp, and Wallet | Wallet Pass, web app, and Loyalty Hub in the Shopify store |
| Retail analytics and advanced segmentation | Yes | Dashboard of sign-ups, redemptions, retention, and ROI (from Growth) |
| Native POS integrations | Yes | Shopify POS only |
| Native Ecommerce integrations | Yes | Shopify only |
| Security and compliance | User profiles, encryption, audit logs, ISO 27001 | GDPR with DPA; no published security certifications |
A single platform
12 things you can do with Wapping and not with JeriCommerce
At Wapping, we give the Marketing team the autonomy to configure the program and launch actions without any additional setup in the POS, ERP, or Ecommerce for each campaign.
OMNICHANNEL PROMOTION ENGINE
A single promotional logic
Create coupons and promotions on any channel for custom audiences: Get 3 Pay 2, buy X and get Y, bundles, item-level discounts, or discounts on the receipt total. Encourage your new customers, win back lapsed customers, boost stores or off-peak hours, or drive categories as you need. JeriCommerce syncs rewards and coupons as Shopify discount codes, but it does not include a promotion engine.
A CDP FOR RETAIL
Customer intelligence that drives your business
Get a complete, unified view of your customers across all channels. Analyze omnichannel purchases and behavior, identify sales and loyalty opportunities, and measure the real return of every campaign, promotion, or service. All on a single verified customer profile, continuously enriched with every interaction.
PROGRAMS THAT ACTIVATE CUSTOMERS
Own and third-party reward catalog
Wapping offers programs where rewards can be products from the business's catalog, promotions, coupons, gift cards, and experiences with partner brands: movie tickets, hotel nights, getaways... JeriCommerce focuses its rewards on discounts, free products, and exclusive access.
IN-HOUSE GIFT CARD
One Gift Card across all your channels
Offer omnichannel gift cards valid in store and online. Drive purchases with bonus balance, let customers send them with personalized messages, and manage physical and digital formats from a single environment.
DIRECT DISCOUNT PROGRAMS
Exclusive benefits with full control
Create incentive programs that go beyond points. Offer exclusive discounts to customers, employees, and groups, with balance control by period.
NATIVE WHATSAPP
WhatsApp integrated into the customer experience
Use WhatsApp to register customers, access their wallet, identify themselves in store with a QR code, and receive campaigns, all natively integrated in Wapping. JeriCommerce does not offer WhatsApp as a channel: its main channel is push notifications in Wallet.
DEPOSIT CARD
Turn returns into new sales
Offer a Deposit Card as an alternative to a refund. The amount is loaded instantly into the customer's wallet for future purchases in store or online, bringing them back and keeping the value in your business.
PRODUCT SEGMENTATION
Your product strategy, always up to date
Create dynamic product segments by category, brand, tag, or any attribute. They update automatically and you can use them for promotions, cashback, and personalized incentives based on the customer or the moment of purchase. JeriCommerce does not offer dynamic product segmentation.
INTERACTIVE CUSTOMER WALLET
Your brand's benefits in one place
Centralize promotions, coupons, gift cards, digital receipts, points, and benefits in a single digital wallet with a consistent experience in store, online, and on mobile. JeriCommerce brings points, rewards, and coupons together in the Wallet card, but not gift cards, deposit cards, or digital receipts.
MULTICHANNEL COMMUNICATIONS
Customers always connected to your brand
Design, automate, and measure personalized communications by push, email, WhatsApp, SMS, RCS, and other channels from a single platform. JeriCommerce specializes in push via Wallet and delegates email and SMS campaigns to integrations such as Klaviyo or Attentive.
ADVANCED ANALYTICS
Turn data into profitable decisions
Analyze your business with RFM, sales by product and category, retention by sign-up date or first purchase, and service conversion by store. Use Loyalty Assistant to interpret purchases, repeat rate, average order value, segments, campaigns, and customer value, and to identify opportunities for growth, loyalty, and profitability.
NATIVE CONNECTIONS WITH POS AND ECOMMERCE
Your loyalty program integrated, whatever your POS and ecommerce
Wapping has native connectors with the main POS and ecommerce platforms on the market, making integration possible in practically any scenario. JeriCommerce only works with the Shopify online store and with Shopify POS.
Artificial intelligence applied to loyalty
Loyalty Assistant: the AI agent built into Wapping
Loyalty Assistant lets you manage various Wapping functions with natural-language instructions. It knows the actions configured in the platform, interprets each request, and carries out analysis, campaign activation, and ROI measurement tasks. Its capabilities grow with every new version.
Analyzes
Interprets dashboards and data on the business, customers, and campaigns to draw useful conclusions.
Suggests
Answers questions and proposes actions or campaigns based on the information available in the loyalty engine.
Activate
Creates copy and images in multiple languages and generates dynamic segments from natural-language instructions.
Detailed analysis
Full comparison by feature
Here is the detailed comparison of loyalty solutions. Open each block to review the CDP, loyalty, marketing, channels, integrations, and security capabilities. In all our comparisons we use the same feature table with everything we believe a Loyalty Marketing platform with a CDP and a promotion engine working omnichannel should offer. We do not change the table to suit us depending on the competitor.
CDP and customer identity
| Feature | Wapping | JeriCommerce |
|---|---|---|
| Unified customer ID online and offline | Yes | Partial: only between the Shopify online store and Shopify POS |
| Guaranteed no duplicates through phone verification | Yes | No |
| Express consent recorded from any sign-up method | Yes | No public data |
| Unified customer profile | Yes | Partial: loyalty profile with points, tier, and purchase history |
| Complete activity timeline: transactions, events, and notifications | Yes | Partial: purchase history and program activity |
| Transaction history and service usage down to line item, total, and payment method | Yes | No public data |
| Customers joining groups via codes or QR | Yes | No |
| Dynamic segmentation using more than 50 parameters | Yes | Partial: loyalty segments synced with Klaviyo |
| Synchronization with PIM or product master | Yes | No |
| Product master hierarchies, attributes, and variants | Yes | No |
| Dynamic product segmentation | Yes | No |
| Criteria by category, subcategory, brand, and attributes | Yes | No |
| Business-defined event manager, usable in segmentation | Yes | Partial: custom flows via Shopify Flow, Klaviyo, and API |
Insights, analytics, and data
| Feature | Wapping | JeriCommerce |
|---|---|---|
| Dynamic dashboards with drill-down navigation | Yes | Partial: dashboard of sign-ups, redemptions, retention, and ROI (from Growth) |
| RFM analytics with 11 predefined segments and flexible configuration | Yes | No |
| Sales dashboard by products and categories | Yes | No |
| Behavior analysis by customer segment | Yes | No public data |
| Detailed communications dashboard for email, push, SMS, and WhatsApp | Yes | No public data |
| Retention dashboard by registration date or first purchase | Yes | Partial: retention metrics in the dashboard |
| Service conversion by store, profile, and date | Yes | No |
| Direct export to Excel or CSV from any dashboard | Yes | No public data |
| Custom reports exportable to Excel or CSV | Yes | No public data |
| Synchronization with the business's data lake or data warehouse | Yes | No public data (REST API available) |
Tiers, points, cashback, and rewards
| Feature | Wapping | JeriCommerce |
|---|---|---|
| Member Tiers | Yes | Yes: 3 on the Free plan, unlimited from Growth |
| Flexible rules for tier changes | Yes | Yes: by spend or points, with automatic progression |
| Points program | Yes | Yes |
| Tier-based point expiration | Yes | No public data |
| Flexible point expiration by time or window | Yes | Partial: points expiration with reminders via Klaviyo |
| Earning and redeeming points restricted by items or dates | Yes | Partial: ratios, limits, and conditions per earning rule |
| Configurable delay in point activation | Yes | No public data |
| Social Points | Yes | Yes: social media follows |
| Strava integration | Next release | No |
| Cashback | Yes | Partial: points as a percentage of the purchase, redeemable for rewards |
| Customer's choice of which cashback to redeem | Yes | Partial: the customer chooses which reward to redeem |
| Direct Discount programs | Yes | Partial: brand coupons linked to Shopify discounts |
| Maximum discounted amount within a configurable period | Yes | No |
| Application restricted by products and dates | Yes | No public data |
| Challenges / Rewards programs | Yes | Partial: points for actions (check-ins, follows, card installation) |
| Challenges / Rewards independent of the points program | Yes | No |
| Discount coupons | Yes | Yes: brand coupons synced with Shopify and segmented |
Checkout promotion engine
| Feature | Wapping | JeriCommerce |
|---|---|---|
| Real-time promotion engine on the basket, line item, or payment method with no additional configuration in the POS or ecommerce | Yes | No |
| Item promotions: percentage, discount, price change, or extra points | Yes | No |
| Promotions on the receipt total | Yes | No |
| Conditional promotions: Get 3 Pay 2 or buy X and get Y | Yes | No |
| Bundle promotions | Yes | No |
| Restriction by products or product segments | Yes | No |
Gamification, gifts and other programs
| Feature | Wapping | JeriCommerce |
|---|---|---|
| Gamification | Yes | Partial: boost campaigns and in-store check-ins |
| Roulette wheels | Yes | No |
| Real-time, purchase-based prize draws | Yes | No |
| Real-time prize draws via QR scan | Yes | No |
| Entry-based prize draws on a set date | Yes | No |
| Restriction of roulette wheels or prize draws by store, date, or products purchased | Yes | No |
| Stamp card | Yes | No public data |
| Earn & Burn program | Yes | No |
| Catalog products configurable as a gift | Yes | Yes: free products |
| Coupons and promotions configurable as a gift | Yes | Yes: Shopify discounts |
| Third-party gift cards configurable as a gift | Yes | No |
| Third-party experiences configurable as a gift | Yes | Partial: exclusive access rewards |
| Referral program (Refer-a-Friend) | Yes | Yes: add-on from Growth (+€15/month) |
| Subscriptions and memberships | Yes | Partial: Recharge integration |
| In-house Gift Card program | Yes | No |
| Gift card for club members | Yes | No |
| Unregistered (bearer) gift card | Yes | No |
| Deposit Card | Yes | No |
| Digital Receipt | Yes | No |
| Promotion engine for unidentified customers | Yes | No |
Loyalty flexibility and omnichannel execution
| Feature | Wapping | JeriCommerce |
|---|---|---|
| One-to-one offer personalization with a per-campaign budget cap | Yes | No |
| Automatic multilanguage support in the service wallet | Yes | Yes: Wallet cards and customer content in several languages |
| Multi-country and multi-currency operation | Yes | Partial: conversion to the program's default currency |
| Restriction by store or channel without automation flows | Yes | No public data |
| Application by date, day, and time without automation flows | Yes | Partial: boost campaigns and scheduled notifications |
| Automatic retroactive adjustment on returns | Yes | Yes: automatic point removal on online and in-store returns |
| Service prioritization and incompatibility rules | Yes | No |
| Simultaneous operation of all loyalty services | Yes | Partial: points, VIP tiers, referrals, and coupons |
| Services integrated and visible in the POS with sales associate interaction | Yes | Partial: tiles in Shopify POS (Shopify POS only) |
| Services integrated and visible in the Ecommerce checkout | Yes | Yes: reward redemption at Shopify checkout |
| Integration with any POS and Ecommerce platform | Yes. Native connectors Odoo, Shopify POS, Powershop, Shopify, Salesforce CC, Magento, PrestaShop, VTEX, Waitry. ICG, HioPOS, LS Retail, Comerzzia, and Sage: native connectors through partners | No: only Shopify and Shopify POS |
Artificial intelligence, marketing and channels
| Feature | Wapping | JeriCommerce |
|---|---|---|
| AI-generated campaign copy and images | Yes | No public data |
| Data interpretation in natural language | Yes | No public data |
| Creation of segments or campaigns in natural language | Yes | No public data |
| Automatic notifications triggered by customer events and services | Yes | Yes: push on balance change, tier change, or reward available |
| Scheduled notification campaigns | Yes | Yes: scheduled push notifications in Wallet |
| Basic communication flows | Yes | Yes: predefined automations and Shopify Flow |
| Complex communication flows | No | Partial: through Klaviyo and Shopify Flow |
| Native email | Yes | Partial: card delivery by email; campaigns through Klaviyo |
| Sending email through the customer's SMTP | Yes | No public data |
| Mobile push through Wallet Pass | Yes | Yes |
| Push in an existing mobile APP | Yes | No public data |
| Location-based push | No | Yes: geolocation and iBeacon |
| SMS | Yes | Partial: card delivery by SMS; campaigns through integrations (Attentive) |
| Printed receipt | Yes | Partial: QR printed on the receipt for new sign-ups |
| Display | Yes | No |
| RCS | Yes | No |
| Native WhatsApp | Yes | No |
| In-app messaging | Yes | Partial: embeds and Loyalty Hub in the online store |
Customer registration and identification
| Feature | Wapping | JeriCommerce |
|---|---|---|
| Web form | Yes | Yes: online store and Loyalty Hub |
| Assisted web registration with express consent | Yes | Partial: sign-up in Shopify POS |
| Mobile Pass in Google Wallet and Apple Wallet | Yes | Yes: with NFC identification (Apple VAS and Google Smart Tap) and QR |
| Yes | No | |
| Existing app or app built during the project | Yes | No public data |
| Phone number | Yes | No public data |
| Physical card | Yes | No |
Service wallet
| Feature | Wapping | JeriCommerce |
|---|---|---|
| Cards in Google Wallet and Apple Wallet | Yes | Yes: real-time updates and design by VIP tier |
| Integration into an existing brand app | Yes | No public data |
| Custom app for the business | Yes | No |
| Integration into the brand's Ecommerce | Yes | Yes: Loyalty Hub and embeds on product, cart, checkout, and customer account |
| Integration via iframe | Yes | No public data |
| Web access | Yes | Yes: web app accessible from the Wallet card |
| API access with customizable front-end | Yes | Yes: REST API for customers, events, and passes |
| Content customization from the Manager (control panel) | Yes | Yes: no-code branding and Shopify theme editor |
| Management of loyalty notification consents by channel | Yes | No public data |
| Store locator with Maps directions | Yes | No public data |
| Activating or deactivating services from the wallet | Yes | No |
Integrations and additional functions
| Feature | Wapping | JeriCommerce |
|---|---|---|
| Native POS integrations | Yes | Partial: Shopify POS only |
| Native Ecommerce integrations | Yes | Partial: Shopify only |
| Integration with the existing CRM or marketing automation | Native, webhooks, API | Yes: Klaviyo, Mailchimp, Attentive, Gorgias, Judge.me, and Recharge |
| REST API, webhooks, and connectors | Yes | Yes: REST API and custom webhooks |
| Simultaneous active integrations | No limit | Yes: integrations and API on all plans |
| Clienteling portal for in-store use | Yes | No |
| Used-item take-back with a reward in points or balance | Yes | No |
| Mobile app to identify the customer and add benefits at events or pop-up stores | Yes | No |
Usability and operations
| Feature | Wapping | JeriCommerce |
|---|---|---|
| Marketing autonomy from IT to launch any action and campaign | Yes | Yes: no-code program setup |
| Creation of any type of campaign without needing workflows | Yes | Partial: program actions; custom logic via Shopify Flow |
| Detailed service information for customer support | Yes | Partial: Gorgias integration |
Security and compliance
| Feature | Wapping | JeriCommerce |
|---|---|---|
| Manager (control panel) access with optional two-factor authentication | Yes | No public data |
| User roles and permissions on the platform | Yes | No public data |
| Automatic presentation of new versions of legal terms and consent collection | Yes | No public data |
| Management of notification permissions by channel from the wallet | Yes | No public data |
| Balance pre-authorization at checkout to prevent fraudulent use | Yes | No |
| Alerts or blocking for suspected fraud | Yes | No public data |
| Change log per user | Yes | No public data |
| Data masking by user profile | Yes | No public data |
| Availability SLA | Yes, 99.95% | No public data |
| Security certifications: ISO 27001, SOC 2 | Yes, ISO 27001 | No public data (GDPR compliance with DPA) |
Integrations
Wapping has native connectors for the leading POS and Ecommerce platforms
The platform integrates with the main sales environments and can coexist with the CRM or marketing automation solution the business already uses.
Connected core
CDP · loyalty · omnichannel activation
Ecommerce
NativeNative connectors
VTEX >> native connector through a partner.
Points of sale (POS)
NativeNative connectors
ICG, HioPOS, LS Retail, Comerzzia and Sage >> Native connector through a partner.
CRM/Automation
Native or customYour current stack stays in place
Wapping can coexist with your existing CRM/Automation. The two tools are connected to fit your requirements.
Communication Channels
ConnectedNatively connected
Platform
Open architectureA foundation built to grow
Unlimited simultaneous active integrations.
Selection criteria
Which solution fits best in each case?
The decision depends on your technology stack and on the CDP and loyalty capabilities you are looking for.
JeriCommerce may be a fit if...
Your ecommerce and your POS are Shopify
Given your size, you do not need a CDP or a promotion engine. You are looking for a Wallet Pass-centered loyalty solution, with push, in-store NFC identification, and geolocation notifications, with pricing based on the number of cards and transactions.
Wapping may be a good fit if...
You have a growing business or are already a mid-size or large retailer
Your POS and/or ecommerce are not Shopify. You are looking for a loyalty solution with a promotion engine and omnichannel customer services. You consider the personalization of services, benefits, and promotions a key factor in differentiating your business from your competitors.
Frequently asked questions
Questions about Wapping and JeriCommerce
What is the main difference between Wapping and JeriCommerce?
JeriCommerce's core is a points, rewards, VIP tier, and referral program distributed through Apple Wallet and Google Wallet cards, with push notifications and NFC and QR identification in Shopify POS. Wapping offers a broader catalog of loyalty features, a powerful promotion engine, greater depth in the CDP layer, and integration with any POS and ecommerce.
Can JeriCommerce be used with a POS or ecommerce platform other than Shopify?
JeriCommerce presents itself as a platform built for Shopify: it works with the Shopify online store and, in physical stores, with Shopify POS. Retailers that use other POS systems or platforms such as Magento, PrestaShop, VTEX, or Salesforce Commerce Cloud need a platform like Wapping, which has native connectors with the main POS and ecommerce platforms.
Why is email not a good unique customer identifier?
Because many users have several email accounts, which complicates the management of unified online and offline identities and causes issues with customers in store and calls to the call center. In addition, since creating new email accounts is so easy, users may try to take advantage of new sign-up perks. Both situations generate duplicates and unreliable data.
How does Wapping guarantee unified customer identities with no duplicates?
Wapping uses the customer's mobile phone as the unique identifier and verifies it at sign-up to create a unique customer identity without merge & curation processes, guaranteeing that no duplicates exist and strict GDPR compliance.
Is Wallet Pass the only recommended way for customers to identify themselves in a physical store?
No. Mobile Passes are a good option, but if the business has an APP, customers should be able to identify themselves from it, as well as from WhatsApp and even, in certain businesses, with a physical card for older customers who do not use a mobile phone.
Why should a modern loyalty program offer an omnichannel promotion engine?
Because points, cashback, and gifts are reward mechanisms, but not necessarily activation mechanisms. Wapping not only builds customer loyalty, but also provides tools to drive sales, steer demand, and run omnichannel commercial strategies from the same platform.
What makes Wapping unique in how it applies benefits at checkout?
Wapping processes each customer's active benefits in real time based on the store, the items, the date, and the time, and applies them simultaneously at checkout, with them shown on the final receipt. The Marketing team is fully autonomous to launch any promotion, campaign, or loyalty service in minutes and across all channels with no additional configuration in the POS, ERP, or Ecommerce.
See Wapping in action
An effective loyalty program can be the biggest growth driver for your business
We'll show you how to bring customer identification, data, benefits, and omnichannel execution together on a single platform.
Last updated: October 2026. JeriCommerce data based on its official website (jericommerce.com), its pricing page, its help center, and its Shopify App Store listing. If you spot any incorrect data, write to us at info@wappingweb.com