A CDP designed for retail

Retail characterístics make it different to any other sector. Customer purchases offline are not identified. First step in a CDP is to manage a unique ID per customer. Wapping provides this unique customer ID to guarantee that every purchase on and offline are allocated under the same customer file.

This is the base to understand customer behaviour, enrich customer data through AI and launch personalized campaigns for each individual customer through their preferred channels, at scale.

Real-time, clean and reliable data

Forget about joining silos trying to merge data by common fields. Wapping grabs data from the raw sources ensuring that customer is identified under an ID no matter where the interaction is done. Data is clean, real-time and 100% reliable, ready to use.

Unified single customer view

Optimize every experience by getting access to complete customer context. Unify each touch point across every channel into a single profile and make it accessible to your teams: marketing, store managers,…

Deliver personalized experiences

Real-time predictions and product recommendations across the whole platform. Deliver effective personalized campaigns while saving your margins by individualizing for every single shopper.

Discover the intent of your customers

Discover the future intent of your customers with the help of predictive analytics. Rank customers by different propensity to purchase certain categories and use these insights to boost the performance of your marketing campaigns across any channel. Leverage the power clean data to proactively target likely-to-convert users or to mitigate churn risk.

Impact analytics accessible with just one click

Empower your marketing team, providing them real-time intuitive data to measure ROI/ROAS of every campaign, optimize it and achieve better results.

Simplify regulatory compliance

Achieve compliance with regulations like the GDPR with automated data subject rights management. Define in our platform your privacy policy and updates, deliver them to your customer and keep real-time registering of every consent.

Empower your teams with real-time reliable data and analytics

Allow marketers to anticipate the future

Provide marketing team to know exactly how the customer is interacting with the brand in any channel and give them the speed of consumer decision-making by enabling targeted customer experiences at the right time.

Ensure customers remember through personalized, in-store experiences

Empower your sales assistants with access to valuable customer information at a glance and make sure your customers feel the love to keep them coming back for more.

The necessary step in your online campaigns

Use insights to understand customers and anticipate their needs instead of fitting every customer into an automated, cookie-cutter campaign. Make use of this consumer-centric approach allows to choose the right marketing action at the right time and place through Next-Best-Action decisioning.

Enhance your financial planning

Understand the current and future financial health of your company with quickly and accurately data presented for further interrogation.

Use the power of dynamic analysis to determine how well you are likely to perform over time. Evaluate historical data alongside forward-looking statements to assemble a forecast that considers potential variations over time.

Give your customer support a complete view of customers

Brings up a unified customer profile with the tracking of orders and interactions so support agents can process customer concerns smoothly without the back-and-forth among other departments.

Taking Decisions Based on Data

A CDP design specialized for the retail sector provides a systematic and comprehensive way to process and display data for corporate managers.

Provide your C-level of the right analyses and assessments of figures and KPIs to significantly improve entrepreneurial decision-making.

Marketing

Allow marketers to anticipate the future

Provide marketing team to know exactly how the customer is interacting with the brand in any channel and give them the speed of consumer decision-making by enabling targeted customer experiences at the right time.

Retail

Ensure customers remember through personalized, in-store experiences

Empower your sales assistants with access to valuable customer information at a glance and make sure your customers feel the love to keep them coming back for more.

Ecommerce

The necessary step in your online campaigns

Use insights to understand customers and anticipate their needs instead of fitting every customer into an automated, cookie-cutter campaign. Make use of this consumer-centric approach allows to choose the right marketing action at the right time and place through Next-Best-Action decisioning.

Financing

Enhance your financial planning

Understand the current and future financial health of your company with quickly and accurately data presented for further interrogation.

Use the power of dynamic analysis to determine how well you are likely to perform over time. Evaluate historical data alongside forward-looking statements to assemble a forecast that considers potential variations over time.

Customer service

Give your customer support a complete view of customers

Brings up a unified customer profile with the tracking of orders and interactions so support agents can process customer concerns smoothly without the back-and-forth among other departments.

Management

Taking Decisions Based on Data

A CDP design specialized for the retail sector provides a systematic and comprehensive way to process and display data for corporate managers.

Provide your C-level of the right analyses and assessments of figures and KPIs to significantly improve entrepreneurial decision-making.