The next generation of a CDP
Retail characterístics make it different to any other sector. Customer purchases offline are not identified. First step in a CDP is to manage a unique ID per customer. Wapping provides this unique customer ID to guarantee that every purchase on and offline are allocated under the same customer file.
This is the base to understand customer behaviour, enrich customer data through AI and launch personalized campaigns for each individual customer through their preferred channels, at scale.
Real-time, clean and reliable data
Forget about joining silos trying to merge data by common fields. Wapping grabs data from the raw sources ensuring that customer is identified under an ID no matter where the interaction is done. Data is clean, real-time and 100% reliable, ready to use.
Unified single customer view
Optimize every experience by getting access to complete customer context. Unify each touch point across every channel into a single profile and make it accessible to your teams: marketing, store managers,…
Deliver personalized experiences
Intuitive and actionable segmentation to deliver effective personalized campaigns while saving your margins by individualizing for every single shopper.
Discover the intent of your customers
Discover the future intent of your customers with the help of predictive analytics. Rank customers by different propensity to purchase certain categories and use these insights to boost the performance of your marketing campaigns across any channel. Leverage the power clean data to proactively target likely-to-convert users or to mitigate churn risk.
Impact analytics accessible with just one click
Empower your marketing team, providing them real-time data ingestion to measure ROI/ROAS of every campaign, optimize it and achieve better results.
Simplify regulatory compliance
Achieve compliance with regulations like the GDPR with automated data subject rights management. Define in our platform your privacy policy and updates, deliver them to your customer and keep real-time registering of every consent.
Empower your teams with powerful data and analytics
Allow marketers to anticipate the future
Provide marketing team to know exactly how the customer is interacting with the brand in any channel and give them the speed of consumer decision-making by enabling targeted customer experiences at the right time.
Ensure customers remember through personalized, in-store experiences
Empower your sales assistants with access to valuable customer information at a glance and make sure your customers feel the love to keep them coming back for more.
The necessary step in your online campaigns
Use insights to understand customers and anticipate their needs instead of fitting every customer into an automated, cookie-cutter campaign. Make use of this consumer-centric approach allows to choose the right marketing action at the right time and place through Next-Best-Action decisioning.
Enhance your financial planning
Understand the current and future financial health of your company with quickly and accurately data presented for further interrogation.
Use the power of dynamic analysis to determine how well you are likely to perform over time. Evaluate historical data alongside forward-looking statements to assemble a forecast that considers potential variations over time.
Give your customer support a complete view of customers
Brings up a unified customer profile with the tracking of orders and interactions so support agents can process customer concerns smoothly without the back-and-forth among other departments.
Taking Decisions Based on Data
A CDP design specialized for the retail sector provides a systematic and comprehensive way to process and display data for corporate managers.
Provide your C-level of the right analyses and assessments of figures and KPIs to significantly improve entrepreneurial decision-making.
Marketing
Allow marketers to anticipate the future
Provide marketing team to know exactly how the customer is interacting with the brand in any channel and give them the speed of consumer decision-making by enabling targeted customer experiences at the right time.
Retail
Ensure customers remember through personalized, in-store experiences
Empower your sales assistants with access to valuable customer information at a glance and make sure your customers feel the love to keep them coming back for more.
Ecommerce
The necessary step in your online campaigns
Use insights to understand customers and anticipate their needs instead of fitting every customer into an automated, cookie-cutter campaign. Make use of this consumer-centric approach allows to choose the right marketing action at the right time and place through Next-Best-Action decisioning.
Financing
Enhance your financial planning
Understand the current and future financial health of your company with quickly and accurately data presented for further interrogation.
Use the power of dynamic analysis to determine how well you are likely to perform over time. Evaluate historical data alongside forward-looking statements to assemble a forecast that considers potential variations over time.
Customer service
Give your customer support a complete view of customers
Brings up a unified customer profile with the tracking of orders and interactions so support agents can process customer concerns smoothly without the back-and-forth among other departments.
Management
Taking Decisions Based on Data
A CDP design specialized for the retail sector provides a systematic and comprehensive way to process and display data for corporate managers.
Provide your C-level of the right analyses and assessments of figures and KPIs to significantly improve entrepreneurial decision-making.
The Essential
Frequently asked questions
Customer analytics is the unified analysis of behavioural, transactional, and interaction data to understand and optimise the customer journey. Unlike traditional tools that work with fragmented or channel-specific data, Wapping consolidates all customer information into a single environment connected to a Customer Data Platform (CDP). This enables real-time analytics and the direct activation of insights across campaigns, promotions, and loyalty programmes.
Traditional Business Intelligence (BI) systems focus on visualising historical data and often require manual processes to extract and operationalise insights. Wapping goes beyond reporting by integrating analytics, segmentation, and activation within a single platform. This allows businesses not only to analyse customer behaviour but also to act on those insights in real time, significantly reducing the gap between analysis and marketing execution.
Wapping provides advanced customer analytics that extend beyond traditional reporting, including models such as RFM (Recency, Frequency, and Monetary Value), customer acquisition analysis, purchasing behaviour insights, and campaign performance measurement. These capabilities help identify high-value customers, uncover engagement opportunities, and optimise acquisition and retention strategies. Unlike standard analytics solutions, Wapping directly connects insights with audience segmentation and campaign activation, enabling faster, data-driven decisions focused on maximising customer profitability.
Traditional retail analytics typically separates online and offline data, making it difficult to achieve a complete customer view. Wapping unifies all customer touchpoints—including physical stores, e-commerce, mobile apps, CRM systems, and marketing campaigns—within a single analytical layer. This provides a comprehensive understanding of the customer journey, reveals cross-channel behavioural patterns, and enables personalised actions to be activated consistently across all channels.
Wapping uses RFM models (Recency, Frequency, and Monetary Value) combined with behavioural and transactional data to automatically segment customers based on their value and engagement level. Unlike analytics systems that simply generate reports, Wapping transforms these insights into actionable audiences within the CDP. This allows brands to launch acquisition, retention, and loyalty campaigns directly from the platform, without relying on manual processes or external tools.