Create experiences that truly inspire loyalty
Scale a loyalty program that attracts and engages new customers through the power of community.
The challenge
Selling products that improve people's appearance and health is, above all, a matter of trust.
Built for your industry
Recognize and reward those who share their experience and bring family and friends to your brand. Trust is everything.
See Refer-a-Friend →
Built for your industry
Meaningful interactions based on real data, with different types of gifts, promotions or rewards for each customer.
See Campaigns →
Built for your industry
Share behavior and campaign redemption data with your suppliers to drive joint initiatives and shared budgets.
See 360° Customer Profile →Key features
Each card opens the actual page for that feature, with full detail on how it works.
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Promotions | The same offers for all customers | Promotions by category, brand or customer profile |
| Repurchase | Wait for the customer to come back | Replenishment reminder based on the product cycle, via WhatsApp or Email |
| Segmentation | Demographic or purchase history data | Dynamic audiences by category, brand, frequency, value and RFM |
| Brands and suppliers | No campaign data to share | Behavior and campaign redemption data shared with your suppliers |
| Returns | Refunds paid out of the register | Balance in their wallet (Deposit Card) that stays in your business |
Illustrative example
This is how replenishment cycle, segmentation and communication combine in beauty.
Impact
+40%
Increase in purchase frequency
+20%
Increase in average order value
+30%
Increase in customer retention
Our customers drive us to keep innovating
Frequently asked questions
Wapping lets you create personalized loyalty programs based on each customer's real purchase behavior. Unlike traditional programs, which offer the same benefits to all customers, Wapping combines a Customer Data Platform (CDP), personalized promotions, loyalty and automated communications to deliver rewards tailored to each customer's preferences.
Many retail solutions segment only by demographic or purchase history data. Wapping creates dynamic audiences using categories purchased, preferred brands, purchase frequency, customer value, RFM models, response to promotions and omnichannel behavior, updated automatically.
Wapping identifies the usual replenishment cycles of products such as facial treatments, cosmetics, makeup or fragrances, and automates promotions, communications or rewards when the customer is most likely to buy again.
Wapping lets you create exclusive promotions based on the categories, brands or products each customer has purchased, as well as their loyalty level, purchase behavior or value to the business, for buyers of skincare, makeup, fragrances, dermocosmetics or premium brands.
We'll show you what Wapping would look like with your own catalog and stores.