Customers expect personalized experiences and a fast, frictionless shopping journey. Wapping was built specifically for retailers, giving marketing teams customer management based on 100% reliable data and the ability to turn that data into sales.
At a glance
Compared with any other customer management, activation, and loyalty solution on the market.
A customer intelligence and omnichannel loyalty solution tailored to retail, tackling the obstacles that keep retailers from understanding their customers and improving their shopping experience wherever they are.
The challenge: customers want hassle-free programs and services, with a simple sign-up and user experience that is identical in store and online. Wapping covers customer insight and loyalty end to end, from registration and identification to precise ROI analysis.
Set your brand apart. Offer your customers a new shopping experience with personalized campaigns, benefits, and services they can enjoy across all your channels, built into checkout and working exactly the same in store and online.
Most general-purpose CDPs and traditional loyalty solutions don't handle customer registration under a single omnichannel ID. Instead, they rely on unverified IDs pulled from other data silos across the business. Wapping builds a reliable, unified 360° view of each customer by capturing omnichannel purchases and non-transactional events, ensuring that every customer exists once, and only once, in the business's database.
Laying a solid foundation
Customer data has little value if it isn't reliable and in full context. Merging data silos with unverified identities produces aggregated data that is still unreliable. You need to guarantee a Unique Customer ID, regardless of existing records across different platforms.
Identifying customers under a single ID delivers reliable data on a persistent customer profile and becomes the foundation for successfully managing marketing actions and each customer's personalized services, benefits, and programs.
Many platforms offer a complex set of APIs: one API for customers, another for points, another for offers... forcing you to build complex logic into your Ecommerce and POS. We've channeled more than 10 years of experience integrating dozens of solutions into a process that lets your IT team connect your tools to our platform and launch your solution in just a few weeks.
Single-API integration
A powerful tool doesn't have to mean a complicated integration process. With just 1 checkout API, any custom-built POS or Ecommerce can be integrated and go live quickly, with no additional logic to develop or maintain. And if you use a commercial CMS, just install our plugins, available for the leading Ecommerce platforms and built to the market's best standards for regulatory compliance, GDPR, and security.
Turn data into sales
Collect and unify data from all channels into a single view, keeping ownership and control of your most valuable asset.
Personalized offers build loyalty: cultivate valuable interactions at every touchpoint.
Understand precisely how customers interact with the brand on any channel, and act quickly.
Reliable data across all channels to understand what works and optimize future campaigns.
The right CDP combined with a flexible services engine turns personalization into a major differentiator against your competitors.
Available connectors
Ecommerce, POS, and marketing tools, ready to connect with Wapping with no additional development.
Shopify POS
Our customers drive us to keep innovating
Frequently asked questions
It means Wapping covers the entire customer journey, from registration and identification (which we don't hand off to the business) to applying omnichannel benefits at checkout, both in store and online.
Wapping manages the creation of unified customer identities, online and offline, by verifying the customer's mobile number just once. This process guarantees there are no duplicates from the start and avoids the customer merge-and-cleanse processes that most solutions on the market require.
Because Wapping works as a Headless Loyalty Gateway: it calculates the logic of every service in real time and injects it into any checkout. Once connected to your POS and Ecommerce systems, those integrations never need to be touched again, even as new services are added to the platform. Plus, marketing and business teams gain full autonomy and independence from IT to create actions and make them available to customers in minutes.
It lets you work with reliable, unified data, create personalized experiences across all channels, measure the ROI of every action, and launch new initiatives without constantly depending on technical development.
We'll show you how to cover your business's entire loyalty cycle from a single platform.