In hospitality, every stay is a chance to get to know the customer, and it's almost always missed. Wapping gives each guest a unique, verified identity, stays with them before, during and after their stay, and gives them reasons to come back.
The challenge
A satisfied guest is not a loyal guest. Loyalty begins when you know who they are and give them a reason to come back.
The hotel industry challenge
Many bookings come through intermediaries that provide little or no useful data. The hotel knows the stay, but not always the guest.
Between stays, guests shop around again. Whoever keeps their attention wins the booking.
The challenge isn't selling in August; it's selling in November. You need incentives that drive demand where it's really needed.
Built for your industry
The guest registers only once by verifying their phone number with an OTP. That guarantees a unique customer, with no duplicates or email accounts created on the fly, and a profile that gets richer with every stay.
See Unique Customer ID →
Built for your industry
Define tiers based on spend, and the benefits of each one. Guests can see in their wallet which tier they're in and what they need to reach the next one, and get notified when they get there.
See Member Tiers →
Built for your industry
With earning and redemption calendars, savings build up when the guest spends and are redeemed only on the dates you want to fill, without devaluing your high-season rates.
See Points and Cashback →The guest journey
The program stays with the guest throughout their journey, not just at booking.
Key features
Each card opens the actual page for that feature, with full detail on how it works.
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Guest identity | One booking per stay, with no shared identity | Unique ID verified by OTP |
| Low season | Discounts that devalue the rate | Redemption only in the calendars you choose |
| Multiple properties | One program per hotel | One program for the whole chain, with property groups |
| After the stay | Silence until the next search | Automatic event-based communications |
| Inactive guests | They don't identify themselves | Audience by recency, frequency and value, ready to activate |
Illustrative example
This is how identity, tiers, savings and audiences combine in a hotel.
Impact
1 identity
A unique profile per guest, verified via OTP sent to their phone
The whole chain
One program for all the properties you choose
You choose
The dates when savings can be redeemed, to fill the low season
Our customers drive us to keep innovating
Frequently asked questions
The guest registers only once and validates their phone with an OTP. This process guarantees unique customers, with no duplicates and no data merge and curation processes, and creates a 360° Customer Profile that is enriched with every stay.
Yes. Points or savings programs support independent earning and redemption calendars. Guests can earn all year round and redeem only on the dates you want to fill.
Yes. Loyalty services can apply to all properties, to a group of properties, or only to specific ones, with a unique customer profile across the entire network.
Wapping connects to point-of-sale systems through its Checkout API, and to your Ecommerce. The specific integration with your hotel's PMS or booking engine is defined in the technical kickoff meeting, based on the systems you use.
We'll show you how Wapping would look across your properties and your operations.