Wapping will be present as an exhibitor at the Madrid e-show that begins tomorrow, Wednesday 26, and for two days at IFEMA, 26th and 27th October.

We will present the latest developments in our omnichannel customer intelligence and loyalty platform at stand H57 in the Technology for Marketing (TFM) pavilion.

The latest features of the tool include:

  • New analytics and KPI’s in real time in the Customer Intelligence module. The objective is to facilitate in real time both the analysis of profiles and consumption patterns as well as the use/exchange of the different services/campaigns that leads to an optimization that increases the conversion of actions. CUSTOMER INTELLIGENCE PLATFORM
  • A raffle/prizes service that allows to implement and launch raffles/prizes for different types of customers: associated with purchases, associated with QR/coupon scanning, … with all the flexibility in terms of purchase amounts to participate, target audiences, prizes and probabilities of winning. based on flexible schedules. KNOW IT
  • Integration with WhatsApp. From now on, the end user, in addition to having their wallet integrated in Ecommerce, APP and Mobile Pass (Google Wallet, Apple Wallet), will also be able to carry out all the interaction with the brand’s benefits program integrated in WhatsApp. Both the subscription/registration to the program, the identification in the physical store, the access to its wallet of services and benefits and the reception of personalized campaigns is available in the user’s WhatsApp. The entire universe of services and benefits (savings programs, incentive programs for groups, personalized promotions, coupons, gift cards, subscription cards, raffles, digital tickets,…) integrated into the client’s WhatsApp. WHATSAPP INTEGRATION
How it works?

One of the highlighted news is the integration of all the features of the loyalty program in WhatsApp

In addition to participating as exhibitors, Wapping has been invited to a presentation at the TFM pavilion theater on the 27th at 11:45 A.M.

This presentation entitled “Silbon <> Wapping, one more step in omnichannel and personalization” will be held jointly with Rafael Paz, Ecommerce manager of Silbon, where their real case will be presented, explaining how they built Silbon People with Wapping platform, a program of hyper-personalized services and benefits with omnichannel performance.

We look forward meeting you at booth H57 in TFM pavillion!


Wapping team