The challenge
All the customer intelligence that the CDP builds often stays outside the physical point of sale: the sales associate doesn't know what that customer has bought before, whether they have a pending appointment, or whether they need to be notified when a particular size arrives. Without that information at the counter, assisted in-store selling loses exactly what makes it valuable: personalization.
How it works
A web module for stores, designed for personalized, assisted selling.
Trade In & Earn gives every product a second life: the customer hands in a used garment from the brand, the store collects it, and that value becomes credit in their wallet for their next purchase, in any channel.
Benefits
The sales associate is no longer serving a stranger. They're serving someone they know.
Illustrative example
This is how what the sales associate sees connects with what the customer does from their own wallet.
Impact
Complete profile at the counter
The sales associate knows the customer before they start serving them.
0 calls to book appointments
The customer books on their own, directly from their wallet.
A second life for every product
Trade In & Earn turns a used-product trade-in into a future sale.
See it in Wapping Manager
From the store's tablet or computer, the sales associate accesses the customer profile, adds customer notes, and checks the requested appointments, without switching applications.
Store module (Clienteling)
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Customer information in store | Depends on the sales associate's memory | Complete profile at the counter |
| Personal shopping appointments | By phone or paper appointment book | Booked by the customer from their wallet |
| Customer reminders | Loose notes, easy to lose | Centralized notes per customer |
| Used-product take-back | No established channel | Trade In & Earn: omnichannel credit in return |
Use case — Store
A fashion store activates Trade In & Earn to find a new outlet for the brand's used garments. A customer hands in an old jacket, the store collects it from Clienteling, and the corresponding credit instantly appears on their Trade In & Earn Card. They redeem that credit weeks later online, without the brand having to launch a single campaign to bring them back.
Our customers drive us to keep innovating
Frequently asked questions
Notes and reminders specific to each customer, where the sales associate can record a personal shopping appointment, a pending alteration, or an alert for when a particular size or product arrives.
The customer books a personal shopping slot directly from their own wallet (APP, WhatsApp, Ecommerce, Mobile Pass, etc.), choosing an available day and time at the store. The request appears in the Clienteling module, where the store views and manages it.
The receipt history and customer analytics for that specific store, without depending on another department to look them up.
The customer brings a used product from the brand to the store, where it's collected in exchange for credit loaded onto a Trade In & Earn Card. That credit stays in their wallet and can be redeemed in any channel on future purchases.
We'll show you what Clienteling looks like in your store's day-to-day.