Trust, advice and repeat purchases: pharmacy has what other industries are looking for. Wapping turns every visit into customer knowledge and lets you offer personalized support in parapharmacy, dermocosmetics and daily care, applying the program only where you decide.
The challenge
A pharmacy doesn't sell: it advises. Building loyalty means continuing to advise once the customer has left.
The pharmacy challenge
What the pharmacist recommends at the counter is rarely recorded. When the customer comes back, the conversation starts from zero.
Dermocosmetics, hygiene and supplements are also sold at big-box stores and marketplaces, where price is the deciding factor.
Industry regulations restrict which products can be included in promotions. A useful program has to be able to limit itself to the permitted categories.
Built for your industry
With Product Segmentation by category, subcategory, brand and attributes, you define which products take part in the savings program and which are left out. Each pharmacy decides which categories can be included under the regulations that apply to it.
See Product Segmentation →
Built for your industry
At the counter, the pharmacist sees the customer's history and most purchased categories and logs the follow-up they plan to do. Next time, whoever serves the customer knows exactly where to pick up.
See Clienteling →
Built for your industry
Every purchase in selected categories brings the customer one step closer to a reward. Only the products you choose count toward progress, and the customer gets automatic progress notifications.
See Challenges / Rewards →Care cycles
In parapharmacy and daily care there are habits, seasons and life stages. Wapping lets you support each customer in theirs.
Key features
Each card opens the actual page for that feature, with full detail on how it works.
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Remembering advice | Depends on the pharmacist on duty | Profile and log per customer |
| Promotions | A general discount or none | Only in the categories you choose, for interested customers |
| Several pharmacies | One program per location | One program across all locations |
| Receipts | On paper | Digital receipt with an identifying QR code |
| Contact with the customer | None until the next visit | WhatsApp, email or push with consent recorded |
Illustrative example
This is how profile, log, audience and communication combine in a pharmacy.
Impact
You decide
Which categories take part in the program and which are left out
Recorded
Legal terms and consents managed and traceable in the CDP
1 program
Across all locations, with a unique customer profile
Our customers drive us to keep innovating
Frequently asked questions
Wapping lets you define by category, subcategory, brand and attributes which products take part in the loyalty services. It is up to each pharmacy to decide which categories to include in accordance with the regulations that apply to it.
The CDP module manages and records the approval of legal terms and notification consents. Communications are sent based on those consents.
Yes. Services can be applied to all locations or only to a group or specific locations, and the customer has a unique profile across the entire network.
Yes. Wapping works omnichannel, in store and online: both channels send the transaction to Wapping, which calculates the services and returns them ready to apply at checkout.
We'll show you how Wapping would look across your categories and your pharmacies.