In footwear, people buy rarely and choose carefully. Wapping gives you a relationship with each customer that outlasts the season: you recognize them in store and online, and give them the right reason, at the right moment, to come back.
The challenge
In footwear you don't compete on frequency. You compete to be the first store they think of when it's time to buy again.
The footwear challenge
Months can pass between one pair and the next. Without an ongoing relationship in between, the customer starts searching from scratch, and on mobile the first result is usually a competitor's.
The customer tries the model on in store and buys it online, or the other way around. If store and Ecommerce don't recognize them the same way, the program loses its purpose.
Size returns and the stock left at the end of each season erode margin, and lowering the price for everyone damages the brand.
Built for your industry
With the Deposit Card, a customer who returns a pair that doesn't fit receives the amount as a balance in their wallet and uses it on their next pair, in store or online. The discounts and savings applied to that purchase are reversed automatically.
See Deposit Card →
Built for your industry
Launch a promotion only to customers who usually buy that type of footwear, and only in the stores with excess stock. No one sees a general price cut, and those who receive it see it as a personal perk.
See Promotion Engine →
Built for your industry
With Trade In & Earn, the customer hands in a used product in store and receives a balance in their wallet, redeemable in any channel. A second life for the product and a reason to come back sooner than expected.
See Clienteling →The footwear calendar
Footwear buying follows the seasons, children's growth and the holidays. Wapping lets you get ahead of each one without launching discounts for everyone.
Key features
Each card opens the actual page for that feature, with full detail on how it works.
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Customer in store and on the web | Two different customers, with no shared history | A single Customer ID, verified with a mobile OTP |
| Size returns | Refunds paid out of the register | Balance in their wallet (Deposit Card), redeemable in any channel |
| End-of-season stock | Markdowns for everyone | Promotion for the most interested customers, only in stores with excess stock |
| Size or model notification | A handwritten note | Sales associate's log in the customer profile |
| Launching a promotion | Configure it in the POS and Ecommerce | Wapping calculates it at checkout; marketing launches it in minutes |
Illustrative example
This is how customer identity, returns, the Clienteling log and communication combine in a shoe store.
Impact
1 customer
A single ID in store and online, with no duplicates or merge processes
Minutes
To launch a seasonal promotion without touching the POS or Ecommerce
1 integration
Connect once; every new service works without integrating again
Our customers drive us to keep innovating
Frequently asked questions
When purchases are infrequent, the challenge is keeping the relationship alive in between. Wapping combines a Unique Customer ID, audiences by category purchased and time since last purchase, savings or points with earning and redemption calendars, and communications via WhatsApp, email or push, to give customers reasons to come back at key moments of the season without resorting to blanket discounts.
With the Deposit Card, the refund amount becomes a balance in the customer's wallet, redeemable across all channels, and the discounts or savings applied to that purchase are reversed automatically. In addition, the Clienteling log lets you note a reminder for when the size or model the customer was looking for arrives.
Yes. Wapping lets you create promotions targeted at specific audiences, for example customers who usually buy that type of footwear, and limit them to the stores with excess stock. They are applied at checkout and do not require a general price cut.
Yes. The POS and the Ecommerce platform send the transaction to Wapping, which calculates all services in real time and returns the result, ready to apply, in the business's currency. Customers get the same benefits, discounts, and rewards wherever they buy.
We'll show you what Wapping would look like with your own catalog and stores.