In restaurants, frequency is your best asset, yet almost no one knows who comes back. Wapping identifies the diner on every check and turns each visit into a step toward the next: digital stamps, tiers, challenges and direct communication, across all your locations.
The challenge
A full restaurant today doesn't guarantee a full one tomorrow. The difference comes from knowing who comes back and why.
The restaurant industry challenge
Hundreds of people come through your locations every week, but you only see receipts, not customers. You don't know who comes for lunch, who comes for dinner, or who hasn't been back in months.
It gets lost, it gets forgotten, it tells you nothing about the customer, and it can't be activated remotely. It's loyalty without data.
Weekday lunches or the first days of the week tend to run below capacity, and across-the-board discounts devalue your menu.
Built for your industry
Every visit adds a step to their digital wallet. Once they complete the challenge, they get a dessert, a coffee, or a set menu, free or at a reduced price, as you decide. Customers see their progress and get automatic notifications as they get close.
See Challenges / Rewards →
Built for your industry
With earning and redemption calendars, the customer builds up savings any day and redeems them only in the time slots you want to fill. Without lowering prices for everyone.
See Points and Cashback →
Built for your industry
Generate unique codes linked to a prize draw: every time a customer scans one, they get an entry. One more reason to come back and to identify themselves.
See Gamification and Prize Draws →Dining occasions
People don't eat out the same way on a weekday as they do for a celebration. Wapping lets you respond to each occasion with the right loyalty service.
Key features
Each card opens the actual page for that feature, with full detail on how it works.
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Stamp-based loyalty | A paper card that gets lost | Progress in the customer's WhatsApp or Mobile Pass |
| Knowing the diner | Only the receipt | Unique profile with history and frequency |
| Slow time slots | Discounts for everyone | Savings that can only be redeemed in the time slots you choose |
| Multiple locations | One program per location | A single program, with location groups |
| Launching a promotion | Configure it in the POS | Wapping calculates it at checkout; marketing launches it in minutes |
Illustrative example
This is how identification, challenges, coupons and communication combine in a restaurant.
Impact
1 identity
Every diner is a unique customer, verified via OTP sent to their phone
Minutes
To launch a challenge, a coupon, or a prize draw without configuring anything in the POS
All locations
A single program for the whole network, with a unique customer profile
Our customers drive us to keep innovating
Frequently asked questions
The customer registers only once, for example from WhatsApp by scanning a QR code on the table, and is then identified at payment, for example with the QR code of their Mobile Pass or the brand's APP. Wapping links every check to their unique profile, with no duplicates.
Yes. With challenges and rewards, every visit adds a step in the customer's digital wallet and, when the challenge is completed, they get the reward you have defined, free or at a reduced price. The customer receives automatic notifications about their progress.
Yes. Points or savings programs support separate earning and redemption calendars. For example, customers can earn any day and redeem only in the time slots you want to fill.
Wapping has ready-to-use connectors for several POS systems, such as ICG, HioPOS and Shopify POS, and integrates with any POS on the market through its Checkout API: the POS sends the transaction and Wapping returns the calculated services, ready to apply. The details for your POS are defined in the technical kickoff meeting.
We'll show you how Wapping would look on your menu and in your locations.