Business analytics
Customer insights
ROI metrics
Notifications impact
Customer intelligence
Unify data from all online and offline sources to create a unified customer profile and understand your customers personally.
Leverage customer intelligence analytics to turn your data into actionable human insights that put your brand a step ahead of the competition.
![mockup 1560 en 001 n customer intelligence](https://www.wappingweb.com/wp-content/uploads/mockup-1560-en-001-n-customer-intelligence-uai-258x166.png)
![mockup 1528 en 001 n retail insights](https://www.wappingweb.com/wp-content/uploads/mockup-1528-en-001-n-retail-insights-uai-258x132.png)
Retail insights
Be the first in your market to identify and adopt regional and global trends into your assortment to develop a business strategy that’s aligned with market and customer demands.
Transform valuable KPI ́s into programs, campaigns and actions to drive sales.
Increase purchase frequency
Look at the recency and the average days between transactions tol identify the perfect time to send a new sales-oriented campaign to your customers.
Reengage and reactivate your new and repeat customers with smart campaigns triggered by the information you’ve already collected about them.
![mockup 1560 en 001 n increase purchase frequency](https://www.wappingweb.com/wp-content/uploads/mockup-1560-en-001-n-increase-purchase-frequency-uai-258x166.png)
![mockup 1560 en 001 n detect cross selling and upselling opportunities](https://www.wappingweb.com/wp-content/uploads/mockup-1560-en-001-n-detect-cross-selling-and-upselling-opportunities-uai-258x133.png)
Detect cross-selling and upselling opportunities
Understand alignment between products and customers based on the historical customer habits and patterns.
Easily evaluate cross-sell, and upsell compatibility of products, and market segments.
Discover more about your suppliers
Get instantaneous access to sales reporting by supplier detailed by product, categories and customer profiles.
Detect in advance best brands performance for every market niche and share actionable insights with your suppliers to provide them a clear understanding of who, when, how much.. demands any of their products. Build together with them win-win campaigns for each customer audience.
![wp 005 p discover more 1164 en](https://www.wappingweb.com/wp-content/uploads/wp-005-p-discover-more-1164-en-uai-258x207.png)
![mockup 1560 en 001 n define your own views](https://www.wappingweb.com/wp-content/uploads/mockup-1560-en-001-n-define-your-own-views-uai-258x271.png)
Define your own views
Design and build custom dashboards with the relevant information you want to display any department or manager.
Organize your views by user profiles, business areas, customer preferred store, etc to show anyone just the information they need.
First-class dashboards and reports to drive the present and the future of your business
Empowers your business to make smart, strategic decisions based on your customers´ behaviour and interactions.
All of the data around your customers at your fingertips to proactively take action.
![wpp en 005 p Dashboard 000](https://www.wappingweb.com/wp-content/uploads/wpp-en-005-p-Dashboard-000-uai-258x166.png)
Increase innovation and productivity of your teams with real-time analytics purpose-built for deep, fast behavioral analysis.
Built-in easy-to-use interfaces enables your whole team to get in and get to work.
![wpp en 005 p Real time 000](https://www.wappingweb.com/wp-content/uploads/wpp-en-005-p-Real-time-000-uai-258x166.png)
Identify the shoppers most likely to purchase in every category and target them with engine-recommended actions for greater conversion rates.
Use the historical data to score prospects and adjust campaigns based on a target’s current level of interest.
![wpp en 005 p Historicalanalysis 000](https://www.wappingweb.com/wp-content/uploads/wpp-en-005-p-Historicalanalysis-000-uai-258x166.png)
Go as deep as you need with drill-down features to understand full customer lifecycle, optimize acquisition flows, measure user engagement and identify high-value audiences.
![wpp en 005 p Interactiveperformance 000](https://www.wappingweb.com/wp-content/uploads/wpp-en-005-p-Interactiveperformance-000-uai-258x166.png)
Use the embedded reporting capability to export customer insights into business applications used by sales teams, marketing teams, etc.
![wpp en 005 p dataexport 000](https://www.wappingweb.com/wp-content/uploads/wpp-en-005-p-dataexport-000-uai-258x166.png)
Dashboard
Empowers your business to make smart, strategic decisions based on your customers´ behaviour and interactions.
All of the data around your customers at your fingertips to proactively take action.
![wpp en 005 p Dashboard 000](https://www.wappingweb.com/wp-content/uploads/wpp-en-005-p-Dashboard-000-uai-258x166.png)
Real-time visualization
Increase innovation and productivity of your teams with real-time analytics purpose-built for deep, fast behavioral analysis.
Built-in easy-to-use interfaces enables your whole team to get in and get to work.
![wpp en 005 p Real time 000](https://www.wappingweb.com/wp-content/uploads/wpp-en-005-p-Real-time-000-uai-258x166.png)
Historical analysis
Identify the shoppers most likely to purchase in every category and target them with engine-recommended actions for greater conversion rates.
Use the historical data to score prospects and adjust campaigns based on a target’s current level of interest.
![wpp en 005 p Historicalanalysis 000](https://www.wappingweb.com/wp-content/uploads/wpp-en-005-p-Historicalanalysis-000-uai-258x166.png)
Interactive performance
Go as deep as you need with drill-down features to understand full customer lifecycle, optimize acquisition flows, measure user engagement and identify high-value audiences.
![wpp en 005 p Interactiveperformance 000](https://www.wappingweb.com/wp-content/uploads/wpp-en-005-p-Interactiveperformance-000-uai-258x166.png)
Data export
Use the embedded reporting capability to export customer insights into business applications used by sales teams, marketing teams, etc.
![wpp en 005 p dataexport 000](https://www.wappingweb.com/wp-content/uploads/wpp-en-005-p-dataexport-000-uai-258x166.png)