Wapping will participate as exhibitor at Euroshop, the main retail fair in Europe that will be held between February 26 and March 2 in Dusseldorf.

At booth Hall6/F45 in the “Retail Technology” area, Wapping will present the latest features in its SaaS platform for Customer Intelligence and Loyalty for the retail industry.

Wapping offers enterprises a solution that transactionally connects all their sales channels to understand, activate and engage customers.

With Wapping retailers get:

  • A CDP specifically designed for retail that solves not only customer analytics and intelligence, but also the sign-up, identification and data acquisition under a unique omnichannel customer ID that is built automatically. This allows retailers to work with trusted data instead of joining and curating data silos that fail to deliver reliable and robust customer data.
  • The power to build hyper-personalized proposals, services and benefits according to the profile, tastes and preferences of each customer and do it quickly, in minutes, without dependence on IT or other departments.
  • An omnichannel and frictionless shopping experience where all customer services work the same way in physical stores and Ecommerce.
How it works?

One of the highlighted news is the integration of all the features of the loyalty program in WhatsApp

At Euroshop, Wapping will introduce the latest functionalities on the platform, such as a new, faster and more accurate audience engine or the integration with WhatsApp as a new channel for customers´ sign-up, identification, communication and access to their services and benefits.

Stop by booth Hall6/H45 to know in advance all the innovations with a Live Demo.

We look forward meeting you!!


Wapping team