We're a team of people who combine two passions: technology and retail. We believe innovation is what moves companies forward and changes the way we live and shop.
Wapping grew out of our own experience. Before building the platform, we had defined and developed customer solutions at leading global retailers. That's where the idea came from: a customer intelligence and omnichannel services platform designed specifically for retail.
For years, retailers have focused on the product, without a complete, reliable view of who their customers really are: what they like, what they consume, what they don't buy. Only a few large digital companies have put the customer first from the start.
Thanks to digital marketing, acquiring customers is faster and easier than ever. But acquiring customers is no longer enough to secure the future of a business.
The key is to understand and look after the customer who has already given us the chance to get to know them, and to increase their value over time (Customer Lifetime Value). Very few businesses have truly effective tools to do it.
General-purpose CDPs and CRMs, along with existing loyalty tools, cover part of the picture. They let you launch campaigns and actions, but they don't deliver deep customer knowledge, one-to-one connection, or an end-to-end view. And they fall short on conversion and on the seamless, omnichannel experience customers expect today.
We had designed and implemented digital solutions at international scale, and we saw a clear need for a platform built specifically for retail: omnichannel, able to recognize the customer in every interaction with the brand and help turn a first purchase into a second, a third, and many more.
We believed it was possible to connect the online and physical worlds and create a new customer experience, one with value, personalization, and convenience. It was not wishful thinking.
After years of hard work, Wapping became a reality at the end of 2019.
Today, Wapping helps businesses and brands significantly increase their sales and customer affinity, and easily attract new users, by connecting one to one with each customer through relevant, meaningful services and benefits.
With Wapping, businesses set themselves apart from their competitors and offer a new shopping experience: seamless, personalized, and omnichannel, with services, offers, and benefits tailored to each consumer's tastes and preferences, online and offline.
If you also want to set your brand apart and secure the future of your business, count on us. We'll be with you along the way.
— The Wapping team