Wapping is the story of two friends and founding partners, both with technical education, different professional profiles and sharing a common vision: we understand innovation as the engine that drives companies, improves competitiveness and redefines the way of life.

Not long ago, we both worked in multinational retail companies. Rober in the technical field, leading and developing technological projects implemented in dozens of countries throughout the world. Jose, in the commercial area, defining marketing solutions in an international environment.

Despite having such different positions, they realized that most of retailers had a common concern: the disconnection between the online and the physical stores.

Consumer habits were changing and the new needs had to be covered. They knew the retail sector, the customers, their concerns and the possibilities that technology offered. Not in vain, they had developed technological solutions for clients operating in more than 90 countries.

There was a real chance to connec the online and the physical worlds creating a new outstanding shopping experience focused on the customer. It was not a utopia.

After three years of hard work, Wapping had become a reality and was ready for release.

A way to obtain a 360 ° customer vision know everything about habits, tates and preferences as a starting point to segment users, attract them and retain them with hyper-personalized proposals built through a powerful digital service engine, which customers use online and offline interchangeably.

And now?

Now Wapping, the omnichannel loyalty and customer experience personalization platform is already operational in large companies in fashion, food, consumer electronics, … Companies that have a new way to connect with their customers and improve their sales ..

 

Milestones:

  • In mid-2019, Wapping signed its first major agreement with one of the main supermarket chains in Spain.
  • In November 2019, EGI Group, a company specialized in technology solutions for retail and ecommerce, selected Wapping from among more than 200 international solutions as one of the 3 companies in its EGI Booster 2 acceleration program.
  • In March 2020 we were chosen to participate in the Retail Tech Awards during Digital 1to1 in front of great professionals from companies such as Nike, TradeInn, Accenture, KPGM, THCap or El Corte Inglés.
  • In June 2020, Wapping signed its first international contract with a large retail Mexican company.
  • In October 2020, Wapping begins to serve an important Spanish fashion company.

If you want to be one of those who differentiate your brand and ensure the future of your business, let us to come along with you through this exciting journey.

The Wapping team.