Wapping is a technology startup formed by a team of people passionate about technology and experts in retail.

The idea of ​​creating a specific platform for retail arises after the knowledge and experience acquired by Roberto García by working in one of the largest fashion companies in the world, where he designed and developed multiple digital services for customer, nowadays running in more than 90 countries.

There were two main factors that practically no retailer had well resolved:

On the one hand, retailers have always been operating focused on the product (“product centric”), without taking into account each individual customer, who he is, what he likes, what he buys, what he doesn’t buy, … Practically only the large digital companies (Amazon, Alibaba, Zalando, …) had developed their business model with an approach that goes far beyond the product, a customer-centric approach.

On the other hand, businesses were making great efforts to adquire customers. Everyone had learned how to adquire customers, mainly through digital marketing campaigns. However, very few had developed strategies to effectively engage that customer who was giving them an opportunity to meet him when entering for the first time one of his physycals stores or Ecommerce.

We had experience designing and implementing digital solutions for customers on an international scale and we saw that there was no loyalty platform with an omnichannel operation that was designed from the beginning as a specific solution for retail.

Retailers struggled to increase LTV per customer but had very ineffective tools to achieve it. The existing solutions with generalist approaches CDPs, CRMs, Marketing Cloud and the classic loyalty tools covered certain aspects but did not come to offer a true omnichannel service platform that would redefine the customer experience in the brand, increase its connection with it and transform in more sales and with greater profitability.

There was a real chance to connec the online and the physical worlds creating a new outstanding shopping experience focused on the customer. It was not a utopia.

After three years of hard work, Wapping had become a reality and was ready for release.

A way to obtain a 360 ° customer vision know everything about habits, tates and preferences as a starting point to segment users, attract them and retain them with hyper-personalized proposals built through a powerful digital service engine, which customers use online and offline interchangeably.

If you want to be one of those who differentiate your brand and ensure the future of your business, let us to come along with you through this exciting journey.

The Wapping team.