Wapping is a technology company formed by a team of people passionate about innovation and with high expertise in retail. We understand innovation as the engine that boost companies and redefines the way of living.

The idea of ​​creating a specific platform for retail arises after the knowledge and experience acquired by Roberto García by working in one of the largest fashion companies in the world, where he designed and developed multiple digital services for customer, nowadays running in more than 90 countries.

There were two main factors that practically no retailer had well resolved:

On the one hand, retailers have always been operating focused on the product (“product centric”), without taking into account each individual customer, who he is, what he likes, what he buys, what he doesn’t buy, … Practically only the large digital companies (Amazon, Alibaba, Zalando, …) had developed their business model with an approach that goes far beyond the product, a customer-centric approach.

On the other hand, businesses were making great efforts to adquire customers. Everyone had learned how to adquire customers, mainly through digital marketing campaigns. However, very few had developed strategies to effectively engage that customer who was giving them an opportunity to meet him when entering for the first time one of his physycals stores or Ecommerce.

The key, today more than ever,  is to increase the CLTV per customer, understand and care for the customer who has given us the opportunity to  know him. The fact is that very few companies have effective tools to achieve it. Existing solutions: generalist CDPs and CRMs as well as classic loyalty tools cover certain aspects but do not address customer knowledge, 1-to-1 connection and loyalty with a comprehensive vision, and although they allow directing campaigns and actions, they do not achieve a high conversion nor an agile and omnichannel shopping experience.

We had experience designing and implementing digital solutions for customers on an international scale and we saw that there was no loyalty platform with an omnichannel operation that was designed from the beginning as a specific solution for retail.

There was a real chance to connect the online and the physical worlds creating a new outstanding shopping experience focused on the customer. It was not a utopia.

After years of hard work, Wapping became reality and was ready for release end of 2019.

Wapping offers businesses and brands the possibility of significantly increasing their sales, customer affinity and easily attracting new users by connecting 1 to1 with each customer through relevant and significant services and benefits.

With Wapping, retailers differentiate themselves from their competitors and offer their customers a new, agile, personalized and omnichannel shopping experience, with services, proposals and benefits according to tastes and preferences of each consumer and that they can enjoy online and offline indistinctly.

If you want to be one of those who differentiate your brand and ensure the future of your business, let us to come along with you through this exciting journey.

The Wapping team.