Build a brand with fans, not just buyers
Digital loyalty services designed for the fashion industry's real purchase cycle.
The challenge
Classic loyalty approaches and blanket discount campaigns devalue the brand and fail to build a real connection with the customer.
Built for your industry
Departments, categories, product lines, colors, sizes and custom attributes, ready to power campaigns and analysis on any of them.
See Product Segmentation →
Built for your industry
Every service, program or campaign works the same in store and online, with no IT needed to launch it.
See Customer Registration and Wallet →
Built for your industry
Fashion shoppers look for brands that stand for more than product: a connection you can only build by truly knowing them.
See 360° Customer Profile →Key features
Click any card for the full feature page.
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Promotions | Blanket discount campaigns that devalue the brand | Exclusive launch promotion for the relevant audience |
| Sale periods | Discount for everyone | Rules based on customer, product, spend or sales channel |
| Catalog | Generic categories | Departments, categories, product lines, colors, sizes and attributes ready for campaigns and analysis |
| In store and online | Configure each channel separately | Every service works the same in store and online, without relying on IT |
| Assisted selling | Sales associates serve customers they know nothing about | The sales associate knows the customer before serving them (Clienteling) |
Illustrative example
This is how product segmentation, customer audiences and promotions combine in a seasonal campaign.
Impact
+40%
Increase in purchase frequency
+20%
Increase in average order value
+30%
Increase in customer retention
Our customers drive us to keep innovating
Frequently asked questions
Wapping lets you build loyalty strategies tailored to the fashion industry's own purchase cycle. The platform identifies each customer through a unique profile and records their purchases, making it possible to offer rewards, exclusive benefits, personalized promotions or VIP tiers based on their behavior.
Wapping makes it easy to create dynamic segments using information such as categories purchased, favorite collections, purchase frequency, amount spent or channel used.
Campaigns can be configured to target customers interested in a specific collection, season or category, combining purchase data with customer segmentation.
During sale periods, Wapping lets you define promotions with specific rules based on the customer, the products purchased, the purchase amount or the sales channel, instead of blanket discounts.
We'll show you how Wapping would work with your own catalog and collections.