The challenge
Points programs reward purchases that have already happened, but they don't generate predictable revenue or make customers part of something bigger. Without a subscription model, the business misses the chance to build a community of customers who pay to belong, not just to buy, and to plan recurring revenue instead of relying solely on one-off purchases.
Illustrative example
Here's how membership access works: it's activated, enjoyed, and renewed automatically.
How it works
Set up the subscription once and it manages itself: sign-ups, renewals, and expirations.
The same customer can belong to several memberships at once, and the same product can give access to more than one subscription: programs combine without conflicts between them.
Benefits
Set your brand apart with exclusive perks, experiences, and services.
Impact
Product = access
No manual sign-ups: buying the right product activates the membership.
Frictionless renewal
Customers renew by buying again, with no extra steps.
Combinable memberships
A customer can belong to several programs at once, without conflict.
See it in Wapping Manager
When you create the membership, you upload its image, name, and description, set the expiration, and link the products that grant access. Customers see their active subscriptions in their wallet if they're marked as visible.
Memberships
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Access activation | Manual sign-up in a separate system | Automatic, when the linked product is purchased |
| Renewal | Requires manual follow-up and reminders | Automatic with each new purchase |
| Simultaneous memberships | Usually a single plan per customer | A customer can have several at once |
| Visibility for the customer | Rarely centralized | "My Subscriptions" in the wallet |
Use case — Marketing
Marketing wants to launch a "Club Premium" with exclusive benefits and a membership fee, without relying on external development to manage sign-ups and renewals. With Wapping, the team creates a "Club Premium" product and links it to a membership that expires annually. From there, everything is automatic: anyone who buys it joins, anyone who buys it again renews, and the team no longer has to track each subscriber by hand.
Our customers drive us to keep innovating
Frequently asked questions
An audience of customers who pay to belong to a group, usually for a set period, and who gain access to benefits, services or exclusive experiences tied to that plan.
One or more products are linked to the subscription. When the customer buys that product, they automatically join the membership group, with no additional action required from the business.
If the customer already belongs to the group and buys the product again, their expiration date is extended. If their subscription had already expired, the system automatically reactivates their access with a new expiration date.
Yes. A customer can belong to several subscriptions simultaneously, and the same product can be linked to more than one membership.
We'll show you how to design your membership program around your own catalog.