In sports, people buy by season, by discipline and by brand. Wapping gives you a relationship with each customer that outlasts the season: you recognize them in store and online, and give them the right reason, at the right moment, to come back.
The challenge
In sports you don't compete on price alone. You compete to be the go-to store for every athlete.
The sports industry challenge
The customer buys intensely when starting a discipline or a season and then disappears. Without a live relationship in between, when they need gear again they start comparing from scratch.
If you sell many brands, your customers may identify with them more than with you. With a Unique ID and your own program, the relationship becomes yours, in store and online.
A season's gear loses value when it ends, and returns due to size or model erode margin. Lowering the price for everyone damages the brand.
Built for your industry
With Clienteling, sales associates can check a customer's purchase history, most-purchased categories and latest products right at the counter, and log what they're interested in, for example to let them know as soon as their size or model arrives.
See Clienteling →
Built for your industry
If the customer buys running shoes, they can automatically receive a coupon for their next purchase of technical socks or training clothes. You define which purchase triggers it, which product is rewarded and the dates on which it can be used.
See Promotion Engine →
Built for your industry
Create dynamic audiences of customers who bought a specific category some time ago, for example running footwear or mountain gear, and reach them through their preferred channel: WhatsApp, email or push. The audience updates itself.
See Dynamic Audiences →The sports calendar
Sports retail follows the calendar: season kickoff, the change of season, sales and holidays. Wapping lets you get ahead of each moment without launching discounts for everyone.
Key features
Each card opens the actual page for that feature, with full detail on how it works.
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Customer in store and on the web | Two different customers, with no shared history | A single Customer ID, verified with a mobile OTP |
| Seasonal purchase | Across-the-board discount for everyone when the season arrives | Specific audience, notified through their preferred channel and with a targeted promotion |
| End-of-season stock | Sales for everyone | Promotion for those who buy that category and only in the stores with excess stock |
| Accessories and replenishment | Depends on the customer coming back on their own | Bounce-back coupon after the main purchase and replenishment audiences |
| Launching a promotion | Configure it in the POS and Ecommerce | Wapping calculates it at checkout; marketing launches it in minutes |
Illustrative example
This is how customer identity, bounce-back coupons, communication and challenges combine in a sports store.
Impact
1 customer
A single ID in store and online, with no duplicates or merge processes
Minutes
To launch a promotion without touching the POS or Ecommerce
1 integration
Connect once; every new service works without integrating again
Our customers drive us to keep innovating
Frequently asked questions
In sports, purchases are concentrated at specific times of the year. Wapping combines a Unique Customer ID in store and online, audiences by category purchased and time since last purchase, challenges by category, bounce-back coupons, and communications via WhatsApp, email or push, to keep the relationship alive from one season to the next without resorting to across-the-board discounts.
Yes. With challenges and rewards, every purchase adds progress, stamps or milestones until a product, a gift or a benefit is unlocked, free or at a reduced price. You can make only certain categories or brands count toward progress, activate different programs by audience, store or time of year, and automatically notify the customer of their progress.
Yes. Wapping lets you create promotions aimed at specific audiences, for example customers who usually buy that category, and limit them to the stores with excess stock. They are applied at checkout and don't require a general price cut.
Yes. The POS and the Ecommerce platform send the transaction to Wapping, which calculates all services in real time and returns the result, ready to apply, in the business's currency. Customers get the same benefits, discounts, and rewards wherever they buy.
We'll show you what Wapping would look like with your own catalog and stores.