The challenge
When activating a promotion on "the summer collection" or "the slowest-moving stock" means selecting items one by one, every commercial action becomes slow and error-prone. With catalogs of thousands of products, keeping manual lists up to date is practically impossible, and the catalog can no longer be activated as quickly as marketing needs.
How it works
A product segment is defined by rules, not by a fixed list, so it always stays up to date on its own.
The same product segments are reused across promotions, loyalty services, or gamification: define them once and they're ready to power any commercial action, without reselecting items.
Benefits
Commercial precision starts with catalog precision.
Impact
Always up to date
No more manual list reviews every time the catalog changes.
Thousands of items
Business rules instead of manual lists, with no practical catalog limit.
Ready to activate
Each segment is instantly ready for promotions and loyalty services.
See it in Wapping Manager
When you create the segment, you combine the rules you need, while embedded Power BI analytics on the right show in real time which products meet those conditions, with their activation status visible at all times.
Product Segmentation
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Product selection | Manual lists, item by item | Automatic rules by criterion |
| Catalog updates | Lists have to be reviewed and corrected | Products enter and leave on their own |
| Condition complexity | Hard to combine several criteria | AND/OR rules with no practical limit |
| Scalability | Gets complicated with large catalogs | Built for thousands of items |
Illustrative example
This is how criteria are combined to meet specific commercial needs.
Use case — Marketing
Marketing wants to boost sales of low-turnover products, without affecting the rest of the catalog or asking IT for an export. It creates a product segment with the rule "fewer than 2 units sold per month over the last 90 days", activates it, and connects it directly to the Promotion Engine to launch a discount only on those items. If a product starts selling better, it leaves the segment automatically.
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Frequently asked questions
It's the ability to create product subsets using dynamic rules based on multiple variables: categories, families, product lines, tags, buyers, and more. It gives you great flexibility in the actions you can run on your catalog.
You simply create it and process it: within seconds the segment is available with the defined rules, marked with a green circle and ready to use in promotions and services.
Yes. Product segments and customer segments are complementary: you can target a promotion at a specific customer segment and apply it to a specific product segment at the same time.
As many as you need, combining multiple rules and rule sets with AND and OR operators, for both simple segmentations and complex commercial conditions.
We'll show you how to segment your own catalog based on your business rules.