What the customer profile includes
Everything Wapping unifies in a single profile
Every block updates in real time with the customer's in-store and online activity, all on the same screen.
Whatever the registration channel, including assisted sign-up in store, customers always accept the legal terms and notification consents themselves, never a sales associate or staff member on their behalf: the customer verifies their mobile number and explicitly confirms acceptance, ensuring strict GDPR compliance.
Benefits
One customer, one profile, no more screens to check.
- A single source of truth. Nobody has to cross-reference the CRM, POS, Ecommerce, and BI by hand to understand a customer: everything lives in the same profile.
- Audit-ready traceability. Consents and versions of the legal terms are recorded with dates, without relying on manual processes to comply with GDPR.
- Real detail, not summaries. The timeline goes down to the line item, the payment method, and the linked return, instead of aggregate figures that have to be reconstructed.
- An always up-to-date wallet. Active services, usage, and the status of each benefit are visible in real time and historically, without exporting anything.
- Faster decisions. Marketing and customer service start from the same complete context, so personalization and customer response don't depend on which screen they had open.
The timeline, line by line
The level of detail that makes the difference
The timeline isn't just a summary: every purchase can be opened down to the line item, with its payment method and the loyalty benefits applied in that specific transaction. If the customer made a return, it is linked to its original purchase receipt.
The same timeline also captures notifications sent through any channel and events logged to the customer's profile, such as an in-store pickup of an online order: all in chronological order, without leaving the profile.
Illustrative timeline example
Impact
What your business gains
1 screen
The customer's entire history, without jumping between systems or exporting data.
100% GDPR traceability
Consents and versions of the legal terms, always accessible and auditable.
Real-time LTV
Customer lifetime value and preferred store, always up to date.
See it in Wapping Manager
The whole customer, on a single screen
From the Customers search, the team accesses the complete profile: personal data, segments, activity timeline, service wallet, consents, and analytics, each in its own tab within the same profile.
Unified 360° Customer Profile
Wapping vs. the traditional approach
From several disconnected systems to a single profile
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Source of information | Scattered across CRM, POS, Ecommerce, and BI | Unified in the same customer profile |
| Transaction detail | Summaries or manual exports | Line-by-line receipt, payment method, and linked returns |
| GDPR consents | Scattered or manual records | Automatic traceability by version and date |
| Customer analytics | Separate, delayed reports | LTV, preferred store, and categories, integrated into the profile |
