The challenge
A benefit like "10% off for employees" sounds simple, but without clear limits it can quickly get out of hand: no spending cap, no product restrictions, and no visibility into how much has been used. The business loses sight of the real impact on margin, and communicating or auditing the benefit becomes a manual process.
How it works
Like all other Wapping services, it's built on a customer segment and a calendar, plus its own balance control.
The discount can also be restricted to specific products and applied only at certain stores, so the same business can run different programs for different groups, each with its own balance control.
Benefits
Wapping doesn't just define who gets a discount, but also how much of that benefit they can use over time, and under what conditions.
Impact
Spend always capped
The maximum balance per period protects margin with no need for manual review.
One program per group
Employees, VIPs or partners, each with their own rules and limits.
Compatible by design
Incompatibilities and priorities prevent clashes with other promotions.
See it in Wapping Manager
When you set up the program, you define the discount %, maximum balance, reset date, and participating stores. Customers see their updated available balance in their wallet after every purchase.
Direct Discount for Groups
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Spend control | No limit or manual review | Maximum balance per period, with automatic reset |
| Product restriction | Rarely available | Configurable by item or category |
| Programs by group | A single discount for everyone | Different rules and limits per segment |
| Compatibility with other promos | Hard to control | Configurable incompatibilities and priorities |
Illustrative example
Direct discount program for the "Employees" group: 30% off, with a limit of €500 per month.
Use case — Marketing and HR
HR wants to launch an employee discount without custom development or putting margin at risk. With Wapping, marketing creates the "Employees" segment, sets up 30% off with a €500 monthly limit, and publishes it: each employee sees their available balance in their wallet, the discount applies automatically, and spend is capped from day one.
Our customers drive us to keep innovating
Frequently asked questions
For any group defined as a customer segment: employees, VIP customers, employees of partner companies, influencers, young people, retirees, or any other group the business wants to reward.
With a maximum available balance per period, which resets on the configured date. Optionally, it can be prorated based on the customer's sign-up date, or unused balance can roll over into the next period.
Yes. The program can be restricted to specific products, and you can also set the minimum and maximum purchase amount the discount applies to.
It can be configured as a payment method (general discount on the receipt) or prorated across line items, depending on the business's tax and POS needs.
We'll show you how to set up your direct discount program around your own group strategy.