CDP: Customer Intelligence

Harness the power of data with a platform designed to unify, interpret and activate your customer information in real time.

Turn every interaction into actionable insights and take your personalization strategy to the next level.

If your customer is unique, why don’t you treat them that way?

Create not only the perfect communication, but the perfect shopping experience for each user!

Unique Customer ID

Manage a unique ID for each customer, automatically built and validated across any channel.

Get deduplicated, 100% reliable data with a unified omnichannel profile across store, web and APP. Ensure high- quality data without silos or information loss.

On & Offline Behavior

Unify purchase data from physical stores and eCommerce into a single profile.

Gain a real-time 360º view of the customer, detect patterns with advanced analytics and optimize data-driven strategies.

Improve conversion and loyalty with precise and actionable insights.

Event aggregation

Record every interaction and create dynamic segmentations in seconds.

Enrich profiles with subscriptions, check-ins and returns, combining over 50 parameters to generate hyper-personalized audiences.

Activate automated campaigns with real-time updated data.

DISCOVER THE POWER OF OUR CDP

Omnichannel Loyalty

Forget about generic loyalty programs. You need to go further with a new Loyalty engine that allows you to bring much more value to your customers!

Create omnichannel services and activate them in stores and Ecommerce within minutes, without involving IT. Target each customer with the programs, rewards, and incentives that truly bring them value based on their tastes, preferences, and purchasing behavior.

Take advantage of the platform’s flexibility to create hyper-personalized customer audiences. Instantly apply restrictions by product, store, or calendar.

Offer your customers a portfolio of omnichannel services they can use seamlessly across any sales channel.

Offer tailored incentives, hyper-personalized promotions and unique experiences that turn every purchase into the start of the next one.

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Personalized Communications

Reach each customer on the right channel and at the right moment to drive conversion. Use the most suitable channel for each type of communication and customer.

DISCOVER HOW TO PERSONALIZE YOUR NOTIFICATIONS

What are businesses achieving with Wapping?

40%

Incremento
frecuencia de compra

20%

Aumento
del gasto por cliente

15%

Adquisición
de nuevos clientes

What our clients say about us.

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