Join us at Retail Forum Madrid 2026 on March 18, 2026 -Stand 49- IFEMA
The CDP and Loyalty Platform for Omnichannel Retail
Connect all your sales channels to understand, engage and retain customers while differentiating your brand.
Loyalty, your key asset
Build lasting relationships through the power of unified data.
Deliver a differentiated shopping experience with an omnichannel loyalty program, designed to provide personalized benefits at every touchpoint with your brand.
Already operating with leading retailers in the industry.
If your customer is unique, why don’t you treat them that way?
Create not only the perfect communication, but the perfect shopping experience for each user!
What are businesses achieving with Wapping?
40%
Increasein purchase frecuency
20%
Increasein customer spending
30%
Increasein customer retention
Unique Customer ID
Manage a unique ID for each customer, automatically built and validated across any channel.
Get deduplicated, 100% reliable data with a unified omnichannel profile across store, web and APP. Ensure high- quality data without silos or information loss.
On & Offline Behavior
Unify purchase data from physical stores and eCommerce into a single profile.
Gain a real-time 360º view of the customer, detect patterns with advanced analytics and optimize data-driven strategies.
Improve conversion and loyalty with precise and actionable insights.
Event aggregation
Record every interaction and create dynamic segmentations in seconds.
Enrich profiles with subscriptions, check-ins and returns, combining over 50 parameters to generate hyper-personalized audiences.
Activate automated campaigns with real-time updated data.
Forget about generic loyalty programs. You need to go further with a new Loyalty engine that allows you to bring much more value to your customers!
Create omnichannel services and activate them in stores and Ecommerce within minutes, without involving IT. Target each customer with the programs, rewards, and incentives that truly bring them value based on their tastes, preferences, and purchasing behavior.
Take advantage of the platform’s flexibility to create hyper-personalized customer audiences. Instantly apply restrictions by product, store, or calendar.
Offer your customers a portfolio of omnichannel services they can use seamlessly across any sales channel.
Offer tailored incentives, hyper-personalized promotions and unique experiences that turn every purchase into the start of the next one.
Reach each customer on the right channel and at the right moment to drive conversion. Use the most suitable channel for each type of communication and customer.
Break free from complex workflows and message synchronization across different platforms. Centralize everything in a single place and automate, in minutes, all communications related to any customer event.
Wapping is a great tool for connecting business needs in terms of sales through a
comprehensive loyalty program. We have found a retail solution that fits the needs of a
service company. A platform with quick implementation and 24/7 support.José Manuel Masso - Marketing director, ARMAS-TRASMEDITERRANEA
What I like most about Wapping is beyond the technological solution, which is cutting-
edge and innovative. I am referring to the human value, with technical support,
seriousness and professionalism that is hard to find in the software solutions market.
They are a family and make you feel part of it, starting with the managing partners who
are wonderful and always present in the daily customer relationship, pushing to resolve
any doubts, issues or concerns. Solution + Top service.Ángel Diez - Marketing Director, Grupo SIBUYA
Thanks to Wapping, at Prissa, we have achieved exceptinoal loyalty. Their savings
programs and personalized offers have been key in our omnichannel transformation
process and in understanding our customers. Backed by crucial data that guides our
business decisions. Essential partners in our growth and business success.Vicente Benitez - General Director, PRISSA
Wapping is a garantee of quality; this tool allows all types of customizations in an easy
and agile way, so you can achieve different goals at all sales points, whether online or
in-store. Its metrics panel offers all the relevant information to understand the business
state and pivot the strategy based on results. It is a very complete tool for both loyalty
and promotional aspects, fully omnichannel. Additionally, the attention and
commitment from the team are unmatched; without a doubt, a safe bet.Vanesa Pires - Former Digital Manager, Silbon
With Wapping, we have significantly improved our CRM. The tool is very versatile, and
the level of information about our customers has improved 100%. The integration was
easy, and the results so far are very promising, both in customer acquisition and loyalty.
The support from the team has been outstanding.Joaquim Llena - Operations director, PERFUMERÍAS FACIAL
