The CDP-powered loyalty marketing platform that helps retailers know their customers, build real loyalty and measure business impact — in store and online, with zero friction.
Trusted by leading retailers.
Our customers drive us to keep innovating
The challenge
Acquiring a new customer costs far more than retaining an existing one. Even so, most retailers still offer the same generic program to everyone, without truly understanding who each customer is.
If every customer is unique, why treat them all the same?
How it works
Wapping's three pillars work on the same customer profile, with no data exports and no external tools to connect.
A CDP that verifies each customer's identity with an OTP, manages acceptance of legal terms and consents automatically, and builds their 360° profile: purchases, behavior, segments, and analytics.
Explore the CDP →Tiers, points, cashback, rewards, promotions, gamification, gift cards, and much more, all run from a single loyalty services engine. Launch them in store and online in minutes, without relying on IT.
Explore Loyalty →Campaigns and templates across 8 native channels (Email, SMS, WhatsApp, Push, and more), targeted at the exact audience you already know through the CDP, sent automatically or on a schedule to fit your strategy.
Explore Marketing →How it integrates
Stores, Ecommerce, APP, catalog, and customer intelligence flow into Wapping; tiers, promotions, rewards, and communications flow out, already calculated, to any channel.
A single integration. All of Wapping's services, present and future, run on top of it.
Wapping in action
A quick walkthrough of what you can do with Wapping.
Frictionless, no IT
Forget generic loyalty programs. Create omnichannel services and launch them in store and online in minutes, without involving IT.
Give each customer the programs, rewards and incentives that matter to them, based on their tastes, preferences and purchase behavior.
A well-designed loyalty program delivers a significant return on investment.
Why Wapping
Three things that make Wapping different from other loyalty and CDP solutions.
We verify every sign-up with a mobile OTP, instead of stitching data silos together or relying on merge-and-curation processes like other solutions. No duplicates, no ghost customers.
Tiers, cashback, rewards, Earn & Burn, direct discounts, gamification, gift cards, Deposit Cards, digital receipts, Refer-a-Friend… all in one engine.
Wapping calculates every benefit in real time and sends the final value to your POS or Ecommerce platform. No batch processes, no heavy integrations: once you're connected, every new service just works.
The platform
Five modules you can use together or separately, depending on what your business needs today.
Unique identity, 360° profile, advanced segmentation, and business analytics.
Explore the CDP →Tiers, points, cashback, rewards, gamification, gift cards, and much more.
Explore Loyalty →One-to-one personalized and conditional promotions, bundles, and bounce-back coupons, all from a single engine.
Explore Promotions →Campaigns and templates across 8 native channels, aimed at precise CDP audiences.
Explore Marketing →Mobile Pass, WhatsApp, APP, Web, Ecommerce, and integration via iframe or API.
Explore Registration →Impact
Average figures from Wapping's customer base.
+0%
Increase in purchase frequency
+0%
Increase in average order value
+0%
Increase in customer retention
Is Wapping right for you?
Fashion, footwear, fragrance, cosmetics, parapharmacy, optical, sporting goods, restaurants, and hotels: industries that need to rethink how they get to know and retain their customers.
Customers
"The level of insight into our customers has improved enormously. Integration was easy and the results in acquisition and loyalty have been very promising."
"Beyond the technology, what stands out is the human touch: a level of support and professionalism that is hard to find in the software market."
"Their savings programs and personalized offers have been key to our omnichannel transformation, backed by data that guides our decisions."
"Wapping is a guarantee of quality. The tool makes every kind of personalization easy and agile, so you can reach your different goals across all points of sale and online. Its metrics dashboard provides all the relevant information to understand how the business is doing and pivot the strategy based on results. It is a very complete tool for both loyalty and promotions, and fully omnichannel. On top of that, the team's attention and commitment are unbeatable — without a doubt, a safe bet."
"Wapping is a very good tool for meeting the business's sales needs through a complete loyalty program. We found a solution from the world of retail that fits what a services company requires. A platform that is quick to implement, with 24/7 support."
"The level of insight into our customers has improved enormously. Integration was easy and the results in acquisition and loyalty have been very promising."
Blog
Strategies, trends, and best practices to build customer loyalty and improve your retail results.
Sep 23, 2026
Customer segmentation for Black Friday in retail: data-driven campaigns, RFM and personalization without IT. Guide + free self-assessment.
Read articleSep 7, 2026
Discover 10 loyalty mechanics beyond points and cashback: omnichannel gift card in store and online, tier acceleration, gamification and more.
Read articleAvailable connectors
Ecommerce platforms, POS systems, and marketing tools, ready to connect to Wapping with no custom development.
Shopify POS
Frequently asked questions
A Loyalty Marketing SaaS built on its own CDP, designed for retailers that want to move from one-time sales to repeat customers, combining customer knowledge, loyalty services, and personalized communication in a single platform.
Growing or established B2C businesses with 10 to 10,000 physical stores, a strong Ecommerce operation, or both.
Yes. The same customer, the same profile and the same services work identically on any channel, calculated in real time at checkout both in store and online.
No. Once connected to the POS and the Ecommerce, that integration never needs to be touched again: all current and future platform services run on the same foundation.
Yes. The CDP module and the Loyalty module can be licensed separately, depending on whether the business already has its own CDP and doesn't need Wapping's.
We'll show you how Wapping would work with your own catalog, stores and Ecommerce.
