In electronics, home and DIY, people buy by project, compare a lot and rarely come back. Wapping gives you a relationship with each customer between one purchase and the next: you recognize them in store and online, and give them a reason to return when it's time to complete, replenish or upgrade.
The challenge
When the purchase is big and infrequent, you win by being the first store they think of for their next project.
The home and electronics retail challenge
Months or years can pass between one main purchase and the next. Without a live relationship in between, every purchase starts from zero and the customer compares again.
Customers check product pages, compare prices and may decide online or in store. If your store and Ecommerce don't recognize them as the same customer, the program loses its point.
After the main purchase come accessories, add-ons and consumables. Without a reason to come back, customers buy them at the first store they come across.
Built for your industry
When the customer buys a tool, an appliance or a piece of equipment, they can automatically receive a coupon for the accessory or consumable that completes it, or a "buy X and get Y" promotion on those products. You choose which purchase triggers it, what is rewarded and for how long.
See Promotion Engine →
Built for your industry
Define a savings program with a minimum spend to earn, a direct discount or a promotion that kicks in above a set amount. This encourages customers to spend a little more each time, without across-the-board discounts for your entire customer base.
See Points and Cashback →
Built for your industry
Before helping a customer, sales associates check their purchase history, most-purchased categories and latest products, and note what they're interested in. Customers can book a personalized shopping appointment in the store's calendar from their wallet.
See Clienteling →The relationship after the purchase
In project purchases, what happens after checkout decides whether the customer comes back. Wapping lets you act at every moment without launching discounts for everyone.
Key features
Each card opens the actual page for that feature, with full detail on how it works.
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Customer in store and on the web | Two different customers, with no shared history | A single Customer ID, verified with a mobile OTP |
| After the main purchase | Depends on the customer coming back on their own | Bounce-back coupon or "buy X and get Y" promotion on the accessory |
| Replenishment and consumables | A mass campaign to the entire base | Dynamic audience by category purchased and recency, updated automatically |
| Average order value | Across-the-board discount for everyone | Savings, discount or promotion above a minimum spend |
| In-store advice | The sales associate serves a stranger | Customer record, log and appointments booked from their wallet |
| Launching a promotion | Configure it in the POS and Ecommerce | Wapping calculates it at checkout; marketing launches it in minutes |
Illustrative example
This is how customer identity, bounce-back coupons, communication and the associate's customer record combine in a DIY store.
Impact
1 customer
A single ID in store and online, with no duplicates or merge processes
Minutes
To launch a promotion without touching the POS or Ecommerce
1 integration
Connect once; every new service works without integrating again
Our customers drive us to keep innovating
Frequently asked questions
When purchases are high-value and infrequent, the challenge is keeping the relationship alive between purchases. Wapping combines a Unique Customer ID in store and online, bounce-back coupons and promotions on accessories, dynamic audiences by category purchased and time since last purchase, and communications via WhatsApp, email or push, to give customers reasons to come back without resorting to across-the-board discounts.
With the Promotion Engine you can create coupons triggered by a specific purchase for use on later purchases, as well as conditional promotions such as "buy X and get Y" or bundles. You define the products that trigger the benefit, the ones that are rewarded and the validity dates, and the benefit is applied at checkout, in store and online.
Yes. Wapping lets you set up savings programs with a minimum amount to earn, direct discounts and promotions that apply from a given purchase amount, as well as tiers and memberships with progressive benefits. They are targeted at the audiences you decide, rather than the entire customer base.
Yes. The POS and the Ecommerce platform send the transaction to Wapping, which calculates all services in real time and returns the result, ready to apply, in the business's currency. Customers get the same benefits, discounts, and rewards wherever they buy.
We'll show you what Wapping would look like with your own catalog and stores.