At Wapping, we give the Marketing team the autonomy to configure the program and launch actions without any additional setup in the POS, ERP, or Ecommerce for each campaign.

OMNICHANNEL PROMOTION ENGINE

A single promotional logic

Create coupons and promotions on any channel for personalized audiences. Engage new customers, win back dormant ones, drive traffic to stores or off-peak hours, or boost categories as needed. One unified engine to manage all your promotions in a single system.

A CDP FOR RETAIL

Customer intelligence that drives your business

Get a complete, unified view of your customers across all channels. Analyze omnichannel purchases and behavior, identify sales and loyalty opportunities, and measure the real return of every campaign, promotion, or service. All on a single verified customer profile, continuously enriched with every interaction.

PERSONALIZED AUDIENCES

Audiences ready to grow with you

Build audiences as precise as you need in just a few clicks, use RFM, or simply ask Loyalty Assistant. Define groups that sign up with codes, links, or QR codes. Launch paid Subscription (Membership) programs in a few clicks.

IN-HOUSE GIFT CARD

One Gift Card across all your channels

Offer omnichannel gift cards valid in store and online. Drive purchases with bonus balance, let customers send them with personalized messages, and manage physical and digital formats from a single environment.

DIRECT DISCOUNT PROGRAMS

Exclusive benefits with full control

Create incentive programs that go beyond points. Offer exclusive discounts to customers, employees, and groups, with balance control per period.

NATIVE WHATSAPP

WhatsApp integrated into the customer experience

Use WhatsApp to sign up customers and let them access their wallet, identify themselves in store via QR, and receive campaigns, all natively integrated into Wapping.

DEPOSIT CARD

Turn returns into new sales

Offer a Deposit Card as an alternative to a refund. The amount is loaded instantly into the customer's wallet for future purchases in store or online, bringing them back and keeping the value in your business.

PRODUCT SEGMENTATION

Your product strategy, always up to date

Create dynamic product segments by category, brand, tag, or any attribute. They update automatically, and you can use them for promotions, cashback, and personalized incentives based on the customer or the moment of purchase.

INTERACTIVE CUSTOMER WALLET

Your brand's benefits in one place

Centralize promotions, coupons, gift cards, digital receipts, points, and benefits in a single digital wallet, with a consistent experience in store, online, and on mobile.

MULTICHANNEL COMMUNICATIONS

Customers always connected to your brand

Design, automate, and measure personalized communications via Push, Email, WhatsApp, SMS, RCS, and other channels from a single platform.

ADVANCED ANALYTICS

Turn data into profitable decisions

Turn customer data into business decisions. Use Loyalty Assistant to analyze and interpret purchases, repeat rate, average order value, segments, campaigns, and customer value in full detail, and identify opportunities for growth, loyalty, and profitability.

REAL-TIME CHECKOUT

Benefits applied and shown at purchase

The platform processes all of a customer's active services and benefits based on store, items, date, and time. The result is applied in real time at checkout and shown on the final receipt.

Capability	Wapping	Omniwallet
Retail-specific CDP	Yes	Basic CDP – no guarantee against duplicates. Basic segmentation and analytics
Basic loyalty engine: points, challenges, rewards, referrals	Yes	Yes
CDP and Loyalty with advanced functionality	Yes	No
Real-time promotions at checkout with no additional configuration in POS, ERP, or Ecommerce	Yes	No
Mobile Pass for Apple Wallet and Google Wallet	Yes	Yes
Native WhatsApp with configurable flows for sign-up, wallet access, and messaging	Yes	No
Service wallet	Web, Ecommerce, APP, WhatsApp, and Wallet	Mainly Wallet and Ecommerce
Retail analytics and advanced segmentation	Yes	More limited capability
Native POS integrations	Yes	Yes
Native Ecommerce integrations	Yes	Yes
Security and compliance	User profiles, encryption, audit logs, ISO 27001	Very basic

Feature	Wapping	Omniwallet
Unified customer ID online and offline	Yes	Yes
Guaranteed no duplicates through phone verification	Yes	No
Express consent recorded from any sign-up method	Yes	No
Unified customer profile	Yes	Basic
Complete activity timeline: transactions, events, and notifications	Yes	Yes
Transaction history and service usage down to line item, total, and payment method	Yes	No
Customers joining groups via codes or QR	Yes	No
Dynamic segmentation using more than 50 parameters	Yes	Limited to a few parameters
Synchronization with PIM or product master	Yes	Yes
Product master hierarchies, attributes, and variants	Yes	No
Dynamic product segmentation	Yes	No
Criteria by category, subcategory, brand, and attributes	Yes	No
Business-defined event manager, usable in segmentation	Yes	No

Feature	Wapping	Omniwallet
Dynamic dashboards with drill-down navigation	Yes	No
RFM analytics with 11 predefined segments and flexible configuration	Yes	7 preset RFM segments
Sales dashboard by products and categories	Yes	Yes
Behavior analysis by customer segment	Yes	No
Detailed communications dashboard for email, push, SMS, and WhatsApp	Yes	No
Retention dashboard by registration date or first purchase	Yes	No
Service conversion by store, profile, and date	Yes	No
Direct export to Excel or CSV from any dashboard	Yes	No
Custom reports exportable to Excel or CSV	Yes	No
Synchronization with the business's data lake or data warehouse	Yes	No

Feature	Wapping	Omniwallet
Member Tiers	Yes	Yes
Flexible rules for tier changes	Yes	No public data
Points program	Yes	Yes
Tier-based point expiration	Yes	Yes
Flexible point expiration by time or window	Yes	No. Predefined expirations
Earning and redeeming points restricted by items or dates	Yes	No
Configurable delay in point activation	Yes	Yes
Social Points	Yes	Yes
Strava integration	Next release	No
Cashback	Yes	Yes
Customer's choice of which cashback to redeem	Yes	No
Direct Discount programs	Yes	No
Maximum discounted amount within a configurable period	Yes	No
Application restricted by products and dates	Yes	No
Challenges / Rewards programs	Yes	Yes
Challenges/Rewards independent of the points program	Yes	No
Discount coupons	Yes	Partially, only on some Ecommerce platforms

Feature	Wapping	Omniwallet
Real-time promotion engine for the basket, line item, or payment method, with no extra configuration in the POS or Ecommerce	Yes	No
Item promotions: percentage, discount, price change, or extra points	Yes	No
Promotions on the receipt total	Yes	No
Conditional promotions: Get 3 Pay 2 or buy X and get Y	Yes	No
Bundle promotions	Yes	No
Restriction by products or product segments	Yes	No

Feature	Wapping	Omniwallet
Gamification	Yes	Yes
Roulette wheels	Yes	Yes
Real-time, purchase-based prize draws	Yes	No
Real-time prize draws via QR scan	Yes	No
Entry-based prize draws on a set date	Yes	No
Restriction of roulette wheels or prize draws by store, date, or products purchased	Yes	No
Stamp card	Yes	Yes
Earn & Burn program	Yes	No public data
Catalog products configurable as a gift	Yes	Yes
Coupons and promotions configurable as a gift	Yes	Limited to some Ecommerce platforms
Third-party gift cards configurable as a gift	Yes	Yes
Third-party experiences configurable as a gift	Yes	No public data
Referral program (Refer-a-Friend)	Yes	Yes
Subscriptions and memberships	Yes	No
In-house Gift Card program	Yes	No
Gift card for club members	Yes	No
Unregistered (bearer) gift card	Yes	No
Deposit Card	Yes	No
Digital Receipt	Yes	No
Promotion engine for unidentified customers	Yes	No

Feature	Wapping	Omniwallet
One-to-one offer personalization with a per-campaign budget cap	Yes	No
Automatic multilanguage support in the service wallet	Yes	Yes
Multi-country and multi-currency operation	Yes	No
Restriction by store or channel without automation flows	Yes	No
Application by date, day, and time without automation flows	Yes	No
Automatic retroactive adjustment on returns	Yes	Points only
Service prioritization and incompatibility rules	Yes	No
Simultaneous operation of all loyalty services	Yes	No
Services integrated and visible in the POS with sales associate interaction	Yes	No public data
Services integrated and visible in the Ecommerce checkout	Yes	No
Integration with any POS and Ecommerce platform	Yes. Native connectors Odoo, Shopify POS, Powershop, Shopify, Salesforce CC, Magento, PrestaShop, VTEX, Waitry. ICG, HioPOS, LS Retail, Comerzzia, and Sage: native connectors through partners	Yes. Native connectors for Shopify, Magento, PrestaShop, WooCommerce

Feature	Wapping	Omniwallet
AI-generated campaign copy and images	Yes	No
Data interpretation in natural language	Yes	Yes
Creation of segments or campaigns in natural language	Yes	Yes
Automatic notifications triggered by customer events and services	Yes	Yes
Scheduled notification campaigns	Yes	Yes
Basic communication flows	Yes	Only very basic push and email
Complex communication flows	No	Yes
Native email	Yes	No
Sending email through the customer's SMTP	Yes	Yes
Mobile push via Mobile Pass	Yes	Yes
Push in an existing mobile APP	Yes	No
Location-based push	No	Yes
SMS	Yes	No
Printed receipt	Yes	No
Display	Yes	No
RCS	Yes	No
Native WhatsApp	Yes	No
In-APP messaging	Yes	No public data

Feature	Wapping	Omniwallet
Web form	Yes	Yes
Assisted web registration with express consent	Yes	No
Mobile Pass in Google Wallet and Apple Wallet	Yes	Yes
WhatsApp	Yes	No public data
Existing APP or one built as part of the project	Yes	No
Phone number	Yes	No public data
Physical card	Yes	No

Feature	Wapping	Omniwallet
Cards in Google Wallet and Apple Wallet	Yes	Yes
Integration into an existing brand APP	Yes	No
Custom APP for the business	Yes	No public data
Integration into the brand's Ecommerce	Yes	Yes
Integration via iframe	Yes	No public data
Web access	Yes	No public data
API access with customizable front-end	Yes	No
Content customization from the Manager (control panel)	Yes	No
Management of loyalty notification consents by channel	Yes	No
Store locator with Maps directions	Yes	No
Activating or deactivating services from the wallet	Yes	No

Feature	Wapping	Omniwallet
Native POS integrations	Yes	Yes
Native Ecommerce integrations	Yes	Yes
Integration with the existing CRM or marketing automation	Native, Webhook, API	Yes
REST API, webhooks, and connectors	Yes	Yes
Simultaneous active integrations	No limit	No limit
Clienteling portal for in-store use	Yes	No
Used-item take-back with a reward in points or balance	Yes	No
Mobile APP to identify the customer and earn benefits at events or pop-up stores	Yes	No

Feature	Wapping	Omniwallet
Marketing independence from IT to launch any action or campaign	Yes	No public data
Creation of any type of campaign without workflows	Yes	No. Requires workflows for basic configurations
Detailed service information for customer support	Yes	No public data

Feature	Wapping	Omniwallet
Manager (control panel) access with optional two-factor authentication	Yes	No
User roles and permissions on the platform	Yes	Very basic. Admin and store roles only
Automatic presentation and consent collection for new versions of legal terms	Yes	No
Management of notification permissions by channel from the wallet	Yes	No
Balance pre-authorization at checkout to prevent fraudulent use	Yes	No
Alerts or blocking for suspected fraud	Yes	No
Change log per user	Yes	No
Data masking by user profile	Yes	No
Availability SLA	Yes, 99.95%	99,90%
Security certifications: ISO 27001, SOC 2	Yes, ISO 27001	No

Four keys to a retail loyalty program

CDP - Customer intelligence

Basic loyalty

Omnichannel promotion engine

Additional services

Wapping and Omniwallet at a glance

12 things you can do with Wapping that you can't with Omniwallet

A single promotional logic

Customer intelligence that drives your business

Audiences ready to grow with you

One Gift Card across all your channels

Exclusive benefits with full control

WhatsApp integrated into the customer experience

Turn returns into new sales

Your product strategy, always up to date

Your brand's benefits in one place

Customers always connected to your brand

Turn data into profitable decisions

Benefits applied and shown at purchase

Loyalty Assistant: the AI agent built into Wapping

Analyzes

Suggests

Activate

Full comparison by feature

Wapping has native connectors with the main POS and Ecommerce platforms

Connected core

Native connectors

Native connectors

Your current stack stays in place

Natively connected

A foundation built to grow

Which solution fits best in each case?

You are a small business in terms of customer and transaction volume

You have a growing business or are already a mid-size or large retailer

Questions about Wapping and Omniwallet

An effective loyalty program can be the biggest growth driver for your business