The challenge
A standard points program earns at the same rate across the entire catalog, for every customer, with no expiration date or cap. It works as a loyalty gesture, but it doesn't help steer demand toward certain products, re-engage inactive customers at a specific moment, or control the program's real financial impact on the business.
How it works
The same program can be presented to the customer as points or directly as cashback in euros, and each rule is adjusted independently.
Extra points, when and where your business needs them: activate them at any time for a specific store or channel, by time slot or day of the week, or for a specific customer audience — all from the same panel, to boost demand exactly where it's needed.
Illustrative example
A 5% savings program, with a €5 minimum to redeem.
Benefits
Points that don't just reward purchases and behaviors — they drive your business.
Impact
Rules by product
Steer accrual toward the catalog that matters most, without touching the rest.
Controlled expiration
Unused balances don't have to stay open forever: the business decides.
1 engine, all services
Points, cashback, and promotions coordinated with priorities and incompatibilities.
See it in Wapping Manager
When you set up the program, you define the savings %, minimum amounts, expiration, and participating stores. After every purchase, customers see their updated balance instantly in their wallet.
Points and Cashback
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Accrual rules | A single rule for the entire customer base | Different by tier, audience or behavior |
| Product restriction | Rarely available | By item, category or brand |
| Choice of cashback to redeem | Not usually offered | The customer chooses among their active programs |
| Balance expiration | Fixed or none | Full, partial or none, at the business's discretion |
Use case — Marketing
Marketing notices that a specific category is stalling across several stores. Instead of launching an aggressive discount across the whole brand, they activate extra points only on that category for two weeks: customers who already buy there earn faster, and the rest of the catalog keeps its usual rules, with no need to change prices or configure anything at the POS.
Our customers drive us to keep innovating
Frequently asked questions
It's the same engine, presented to customers in two ways: as redeemable points or directly as a balance in euros (cashback). The business chooses which format best communicates its program; earning, limit, and expiration rules work the same in both cases.
Yes. The program can be restricted to specific items, categories or brands, both for earning and for redeeming, which lets you steer accrual toward the catalog that matters most to the business.
It is configurable. You can enable full or partial expiration, calculated in months and days from the customer's last purchase, or leave the balance with no expiration date.
Yes. Wapping lets customers choose which cashback to redeem when they have a balance in more than one program.
We'll show you how to set up your points or cashback program around your own strategy.