The challenge
Accumulating generic points works, but it doesn't always convey how close the customer is to getting something real. Without a tangible, visible goal — a specific product, with clear progress — customers are more likely to lose interest before completing the journey, and it's harder for the business to steer those purchases toward the categories it cares about.
How it works
The reward is defined on one or more specific products, with their own required points and, if desired, a small additional amount at redemption.
Illustrative examples
Three different ways to apply rewards, depending on the industry and the business goal.
Benefits
Every purchase brings the customer closer to a reward. Every reward increases the likelihood of the next purchase.
Impact
Higher average spend
The more customers spend, the faster they reach the goal, which encourages higher-value purchases.
A tangible hook
A specific product motivates more than abstract points with no clear destination.
Controlled profitability
Residual amount, limits, and conditions fine-tune the real cost of each reward.
See it in Wapping Manager
When you set up the reward, you choose the product, required points, and residual amount, if applicable. Customers see their progress toward each reward directly in their wallet.
Challenges / Rewards
Wapping vs. the traditional approach
| Aspect | Traditional approach | Wapping |
|---|---|---|
| Program goal | Generic points with no clear destination | A specific product, visible from the start |
| Progression of prizes | A single fixed prize | Several tiered milestones in the same program |
| Cost to the business | Hard to adjust | Residual amount configurable per reward |
| Steering demand | Rarely possible | Earning limited to specific products or categories |
Use case — Marketing
Marketing wants to boost accessory sales in the women's fashion department. Instead of a generic discount, the team creates a reward: a seasonal necklace, unlocked at 10 points, with 1 point earned for every €50 spent in that category only. Customers see their progress in the wallet, the category gains traction, and the business knows the program's exact cost in advance.
Our customers drive us to keep innovating
Frequently asked questions
A Reward is tied to a specific product (or several) that the customer unlocks on reaching a set number of points. Earn & Burn offers an open catalog of redeemable services (promotions, gift cards, coupons). They are independent mechanics that can be used separately or combined.
Yes, it's optional. The reward can be completely free once the customer reaches the points, or carry a reduced residual amount that they pay at redemption.
Yes. The purchase amount that generates points can be evaluated on the receipt total or only on certain products, which lets you steer the program toward the categories that matter most to the business.
Yes. A single program can link several products as different rewards, each with its own required points and residual amount, creating a progression of prizes.
We'll show you how to design your first rewards program around your own catalog.