All the contacts around a unique customer ID
Retail marketers struggle with a disconnection between offline and online shopper-identities.
The first step is to ensure a unique customer ID collecting all customer interaction, automatically, without joining silos, with a user-friendly but robust customer authentication.
Reach users on every channel
Create and deliver incredible experiences across all customer touchpoints with personalized messages through every customer preferred channels to always reach your customers at the right time with the right content.
Seamless omnichannel shopping
Bridge the offline-to-online gap and differentiate your brand offering your customers a seamless, uniform shopping experience. Promotions, exclusive benefits, Gift Cards, rewards,…every service applies indistinctly in physical stores and ecommerce.
When “omnichannel” means omnichannel shopping experience
An omnichannel shopping experience is much more than contacting customer across different notification channels (omnichannel marketing) It’s about providing customers the same shopping process where every personalized service, benefit or incentive can be applied no matter they are purchasing on ecommerce or physical stores.
Offer with Wapping a new, seamless, zero-friction shopping experience on every sales channel.
Just one click to provide customers a finest usage of their loyalty program and benefits. Scan customer QR identification on their APP or Mobile Pass in order benefits are applied during purchasing process. As simple as that.
Integrate the customer wallet in your ecommerce, so customers can easily check, manage and apply all their exclusive services and benefits. In addition our ecommerce plugins provide a smooth and seamless shopping experience where services are automatically applied in checkout process.
Integrate in your APP the customer wallet or use our white-label app personalized for your brand to allow your customers to manage all their exclusive position and benefits in your business.
The essential
Frequently asked questions
Wapping unifies all customer touchpoints (physical stores, eCommerce, app, and other digital channels) into a single platform based on a unique customer profile. This allows every interaction to be recorded and synchronized in real time, enabling customers to move across channels without losing their history, benefits, or active promotions, ensuring a continuous and frictionless omnichannel experience.
Wapping connects physical stores and eCommerce through a unique customer identity that centralizes purchases, promotions, and behavior across all channels. This allows a purchase started online to be completed in-store (or vice versa), and ensures that benefits, discounts, or promotional campaigns are automatically applied in any environment, guaranteeing full consistency across channels.
Promotions in Wapping are managed centrally and automatically activated across all channels where the customer is present. This means the same promotion can be applied in physical stores, eCommerce, or the app without the need for separate configurations, ensuring consistency, traceability, and personalization based on customer profile and behavior.
The unique customer profile in Wapping centralizes all user interaction data, including purchases, store visits, digital behavior, and promotion usage. This unified view enables a true omnichannel experience, where every customer action automatically updates their data and activates fully personalized communications, benefits, and campaigns across any channel.