Published October 2, 2026
On November 4–5, 2026, IFEMA Madrid hosts Tech Show Madrid, the major technology event for businesses and digital professionals, organized by CloserStill Media. The organizers expect around 30,000 professionals, more than 500 exhibiting companies, and about 450 speakers; the previous edition exceeded 27,000 attendees.
Why it takes place
Tech Show Madrid connects technology companies, experts, and IT leaders to share trends, network, and create business opportunities around digital transformation. The organizers estimate an economic impact of more than €100 million for Madrid.
What's on show
The event brings seven specialized shows together under one roof:
- Cloud & AI Infrastructure
- Cyber Security World
- Big Data & AI World
- Data Centre World
- Technology for Marketing
- E-SHOW (ecommerce)
- HR & Learning Technologies
Together they cover artificial intelligence, cloud, data analytics, cybersecurity, data centers, ecommerce, digital marketing, and talent management technologies.
Exhibitors and speakers
Exhibitors named by the organizers include Red Hat, Intel, Oracle, Schneider Electric, Shopify, NTT Data, Seidor, T-Systems, SoftwareOne, OVHcloud, IONOS, Iron Mountain, ManageEngine, JetBrains, Sage, Zoho, Factorial, and Pluxee, among others.
Announced speakers include executives from companies such as Champion, Tradeinn, Cosentino, TAG Heuer, Equinix, CBRE, Bosch, ING, Mapfre, Idealista, ISDIN, and Verisure.
Who it's for
Executives and professionals in technology, cloud, cybersecurity, data and AI, ecommerce, digital marketing, and human resources. Visitor registration is available on the event's official website.
Wapping at Tech Show Madrid
Wapping will be at the event to show how its CDP and Loyalty Marketing platform for retailers connects customer insight with loyalty and multichannel communications, in store and online. If you'll be at IFEMA, request a demo and we'll arrange a meeting.
Information compiled from the official websites and published press releases as of October 2, 2026. The program and figures are subject to change by the organizers.
