Published October 2, 2026
On October 27, 2026, the Hilton Barcelona hosts the fifth edition of Retail Forum Barcelona, the conference for retail executives organized by iKN Spain. Under the theme "Retail Unlocked", the day is dedicated to "the new era of unified commerce": smart, connected, and experiential retail models.
Wapping takes part in this edition as a Gold Sponsor.
Why it takes place
Retail Forum brings together retailers, brands, and technology providers to analyze how commerce is changing: from integrating physical and digital stores to adopting artificial intelligence across the customer journey. The Barcelona edition brings that conversation to the European market.
Main topics
- AI applied to the customer journey, from personalization to automation.
- Strategic data and analytics to make decisions based on reliable customer information.
- Unified commerce: one consistent experience across physical and online stores.
- Social commerce and live shopping as new sales channels.
- Automation and the evolution of the physical store, including augmented-store technologies.
How the day is organized
The program runs on two parallel tracks: one on strategy, consumers, and new business models, and another on AI, automation, data, and connected commerce. It includes "The Store of the Future", an immersive experience showcasing how physical and digital come together, and a CEO Hub, a private meeting for senior executives the day before (October 26). The advisory board brings together experts from fashion, electronics, grocery, mass retail, and health.
Who takes part
Participating companies named by the organizers include Leroy Merlin, Decathlon, Blue Banana, Iskaypet, Tiger, Conforama, and El Corte Inglés.
The official website lists the following sponsors: Orisha (Diamond); CTT/DHL, Seidor, and Vargroup (Platinum); AuraQuantic, Partoo, Phenix, Retano, Slimstock, TCGroup, Viseo, and Wapping (Gold); and Quadient (Silver).
Who it's for
Retail and consumer-brand executives and professionals, and the technology companies that serve the sector. The organizers have not published expected attendance figures for this edition.
Wapping at Retail Forum Barcelona
As a Gold Sponsor, Wapping will be at the event to show how to combine a CDP and omnichannel loyalty with a Unique Customer ID verified via OTP and loyalty services calculated in real time at checkout, both in store and online. If you plan to attend, request a demo and we'll arrange a meeting during the event.
Information compiled from the official websites and published press releases as of October 2, 2026. The program and figures are subject to change by the organizers.
