LTV calculator

How much is each customer of your business worth?

Enter your figures to estimate the revenue a customer generates throughout their relationship with your business.

Average amount of each purchase, in euros.

Average number of purchases a customer makes in a year.

Average time a customer keeps buying.

Estimated LTV per customer

€250

Revenue over the whole relationship.

0%vs. the initial example of €250
How it is calculated

€25 × 5 purchases/year × 2 years

Formula: average order value × purchases per year × years of relationship. This revenue estimate does not deduct costs or margin. The initial values are an example, not measured Wapping results.