Wapping exhibited at the E-show Madrid trade show on October 30 and 31, 2023.
We showcased the latest updates to our omnichannel customer intelligence and loyalty platform at booth 3D10 in the Technology for Marketing (TFM) pavilion.
What was new on the platform
Key new features included:
- A new audience engine that takes dynamic customer segmentation to the next level, with more than 100 parameters covering profile, purchase behavior, brand interaction, and more, as well as new audience types such as subscription audiences (a recurring fee for access to extra benefits).
- Extended functionality in the native modules/plugins for the PrestaShop, Shopify, and Salesforce Commerce Cloud Ecommerce platforms, giving users more flexibility to select the services and benefits they want to apply at checkout.
- WhatsApp communications. Our native WhatsApp integration kept adding functionality for users. In addition to letting users handle all their interaction with the brand's benefits program right in WhatsApp (sign-up/registration, identification in a physical store, and access to their wallet of services and benefits), it also gave marketing managers WhatsApp as a channel for sending campaigns and messages to users.
The new audience engine is a game changer for omnichannel customer segmentation
Over the previous year, we had kept expanding our functionality, always focused on being a platform built specifically for omnichannel retail, which has earned us the trust of retail leaders worldwide.
We were glad to show visitors how we approach customer management and loyalty differently, and why we believe it is the most powerful solution for omnichannel retail.
If you couldn't make it, we'll gladly show you the same updates in a demo.