User Experience Design and Its Importance in Online Shopping

Discover how optimized user experience design drives ecommerce success: increase conversions, build customer loyalty, and differentiate your brand with a seamless, personalized shopping experience.


Are you looking for an efficient way to create personalized promotions that work both in physical stores and your ecommerce?

Optimize your promotions and boost loyalty with real-time personalized campaigns. Wapping enables your marketing team to design, activate, and manage promotions in minutes without relying on IT.


Customer Loyalty Strategies: How to Increase Loyalty and Long-Term Value in Retail

Discover the key strategies to boost customer loyalty in retail and enhance their long-term value. Learn how to personalize experiences, implement gamification, and surprise your customers to effectively build their loyalty.


The 360 Marketing Strategy and the Role of CDPs in Modern Retail

Discover how a 360 marketing strategy can transform the customer experience in retail, optimized with a Customer Data Platform (CDP) to personalize campaigns, unify data, and automate omnichannel interactions.


Mobile marketing: the key channel for selling in a connected world

Discover how mobile marketing has become an essential channel for retail in a connected world. Learn how to enhance your strategy with personalization, geolocation, and omnichannel experiences.


Gift cards and coupons: boost your business growth through referrals

Encourage the organic and sustainable growth of your business with gift cards and coupons, naturally attracting new consumers. Both givers and recipients enjoy exclusive benefits, creating a cycle of loyalty and new business opportunities.