Customer segmentation: key to success in retail

Customer segmentation redefines modern retail. This post explores the evolution of segmentation from its origins to future trends, highlighting its impact on promotions, loyalty, and business strategy.


Why you need to build hyper-personalised campaigns

If a client has already given you the opportunity to meet him, why do you treat him like the first time?


Customer centric vs Product centric

Placing customers at the center of the business implies knowing who they are, what they are looking for, what they like. Implies to recognize them to offer a personalized and homogeneous shopping experience in all your sales channels


What is segmentation and what is it for?

En los últimos años las tendencias del marketing y de cómo vender más y mejor han ido cambiando pero hay algo que nunca cambia y que es anterior a toda la era del ecommerce: la sensación de que te traten bien.


How to create “Customer Centric” services that bring real value to your customers and differentiate your business.

Learn what kind of services demands the current consumer and how to start offering them in your business to make their life easier, reward their trust and always become their preferred option.


How are you managing your business? Are your customers the center of your strategy?

Most retail businesses have never considered their main asset: their customers. They handle a lot of management and billing information but they hardly know who visits their stores, why they enter and what their tastes and preferences are.