Push Marketing: How to Capture Customer Attention at the Point of Sale

Push marketing can transform the experience at the point of sale to effectively capture customer attention. Discover effective strategies, technological integration, and ethical practices.

Customer-Centric Strategies to Retain Your Retail Customers

Discover effective customer-centric strategies to retain your clients in the retail sector. Learn how to enhance the shopping experience, integrate communication channels, and manage relationships in real time.

Why do you devalue your brand with generic promotions instead of personalized marketing campaigns?

Discover how to transform generic promotions into personalized marketing campaigns with Wapping and increase your customer loyalty.


Advantages of implementing digital tickets in retail

Discover how digital tickets transform retail by enhancing customer experience, operational efficiency, and sustainability. Learn the key steps for successful implementation​​.

cross selling

Customized cross-selling: the formula to increase the average spend per customer

Discover how customized cross-selling can transform your retail strategy, increasing the average spend per customer through an omnichannel and highly personalized shopping experience.

Customer lifetime value 1

Customer Lifetime Value: the metric that will transform your business

The Customer Lifetime Value can transform your retail business. Learn how to calculate, maximize, and apply effective strategies to improve loyalty and long-term value of your customers.