Omnichanel Performance
Customer Data Platform (CDP)
Customer Centric Services Engine
Digital Loyalty
CX Personalization
Brand’s App Integration
Don´t settle for points or discount programs. Build 100% personalized marketing strategies and experiences
CASHBACK
Increase customer frequency by offering points or a % of discount on future purchases.
GIFT COUPONS
Make easy for your customers to give away your items to relatives and friends with the digital voucher service.
REWARDS
Award your customers with items or services achievable after predefined purchase behaviors.
DEPOSIT CARD
Provide instantaneous balance return at the time you keep the credit in your business.
PROMOTIONS
Campaigns based on purchase amount, % discount, discount depending on the number of units, free units or extra saving on future visits.
DIGITAL TICKET
Each operation automatically generates a digital receipt that your customers can check in your app at anytime.
GIFT CARD
Offer your users an omnichannel gift card program fully customizable.
DIRECT DISCOUNTS
Build direct discount programs based on the type of customer (age, purchase trends, employees, groups,…).
How is the customer identified to enjoy all its benefits?
In your physical stores
In your ecommerce
In your App
In his Mobile Wallet
With his Smartwatch
In your ecommerce
Integrated in his account
Design omnichannel campaigns
Unify the online and offline: Identify your customer at any point of interaction and build services that work seamless in both channels. Unify the sale without changing you cash system or your ecommerce.
Make life easier for your customers
Differentiate your brand with digital services for a unique shopping experience: Build a permanent link with your users and make them feel at home with an outstanding customer experience.
A personalized experience
Know your customers´ needs: Succeed driving exclusive and personalized benefits that fit with their tastes, preferences and lifestyle.
Atract new customers
Take advantage of your best users to extend your actions between their friends and family: Make them possible to easily buy and gift your products and special offers with just one click.
Optimize your marketing investiment
Use the power of the 1 to 1 connection with your customers: Calculate in advance the ROI of every campaign, success and increase conversion with high precision actions.
Grow the purchase average ticket
Make use of the automatic recommendations for cross-selling and upselling opportunities: Motivate your clients with right proposal, at the perfect time and through the correct channel.
The essential
Frequently asked questions
Wapping enables businesses to create loyalty programs tailored to the needs of any retail sector by combining a Customer Data Platform (CDP), personalized promotions, loyalty, automated communications, and customer analytics in a single platform. Unlike traditional loyalty programs, Wapping uses a unique customer profile to deliver personalized benefits, increase purchase frequency, improve customer retention, and maximize Customer Lifetime Value (CLV) across both physical stores and eCommerce.
Many platforms create static customer segments based only on demographics or purchase history. Wapping generates dynamic audiences using purchase behavior, visit frequency, average transaction value, purchased categories, RFM models (Recency, Frequency, and Monetary Value), promotion response, and omnichannel activity. These audiences update automatically and can be activated directly in campaigns, promotions, and loyalty programs without manual processes.
Wapping allows businesses to configure personalized promotions and campaigns using business rules tailored to each industry, product, sales channel, purchase value, customer behavior, or target segment. Unlike solutions that require separate developments for different use cases, Wapping provides a flexible promotion engine that enables companies to implement commercial strategies for virtually any business model from a single platform.
Wapping unifies data from physical stores, eCommerce, mobile applications, CRM systems, and other customer touchpoints to create a single customer view. This enables promotions, loyalty programs, communications, and digital services to be synchronized across every channel, ensuring a consistent and personalized customer experience. By integrating customer data, segmentation, and campaign activation into one platform, businesses can improve conversion rates, optimize the customer experience, and maximize the profitability of their marketing initiatives.