L’importanza di avere un unico ID cliente

Una delle tre grandi sfide per i marchi è sapere tutto sui propri clienti e questo richiede la gestione di un ID cliente univoco.


Cos’è la segmentazione e a cosa serve?

Negli ultimi anni le tendenze del marketing e di come vendere di più e meglio sono cambiate, ma c’è qualcosa che non cambia mai e che è precedente a tutta l’era dell’e-commerce: La sensazione di essere trattato bene.


How to develop a real omnichannel experience

It´s to take another step in your business, to make omnichannel for your client a reality. Discover the two ways to implement an omnichannel solution to engage customers and personalize their shopping experience in your brand.


Why Big Data and Mobile Marketing have arrived in retail to stay?

Classic and generally ineffective loyalty programs are being replaced, thanks to Big Data and Mobile Marketing by new digital programs that add value to the users and improve customer experience.


How to create “Customer Centric” services that bring real value to your customers and differentiate your business.

Learn what kind of services demands the current consumer and how to start offering them in your business to make their life easier, reward their trust and always become their preferred option.


How to build an OMNICHANNEL Loyalty & CX personalization solution in your retail business.

You wake up every day with the target to stand out in your market and it requires to differentiate your brand. Learn the two alternatives you have to roll out an omnichannel loyalty and CX personalization solution in your retail business.