If you want your client to empathize with you, you have to start by getting to know him, being interested in understanding who he is and what he may need.
The fine line that once separated online sales from more traditional retail has become ever more blurred, turning into a common area that, far from separating these two channels, actually unites them.
Omnichannel, uniting the online and offline worlds
Omnichannel in retail affects different areas, but the main objective should always be to improve the customer experience.
Customer centric vs Product centric
Placing customers at the center of the business implies knowing who they are, what they are looking for, what they like. Implies to recognize them to offer a personalized and homogeneous shopping experience in all your sales channels
Customer loyalty beyond discounts
In an era where consumers have thousands of options to choose from, getting loyal customers requires strategies and actions beyond discounts and classic loyalty programs.
Personalizing the customer experience
Recognizing the customer in each interaction in your business is essential to offer them proposals and benefits that fit their tastes, preferences and lifestyle