Why you need to build hyper-personalised campaigns
2022/01/24
If a client has already given you the opportunity to meet him, why do you treat him like the first time?
The importance of timing when contacting your clients
2021/10/13
Most newsletters are deleted without opening, many emails go directly to the promotions folder, and ads on social networks are quickly forgotten unless you find the right timing.
2021/06/09
If you want your client to empathize with you, you have to start by getting to know him, being interested in understanding who he is and what he may need.
2021/04/21
The fine line that once separated online sales from more traditional retail has become ever more blurred, turning into a common area that, far from separating these two channels, actually unites them.
Omnichannel, uniting the online and offline worlds
2021/03/03
Omnichannel in retail affects different areas, but the main objective should always be to improve the customer experience.
Customer centric vs Product centric
2021/02/03
Placing customers at the center of the business implies knowing who they are, what they are looking for, what they like. Implies to recognize them to offer a personalized and homogeneous shopping experience in all your sales channels